Digital Marketer

Vicus Capital, Inc.; State College (Centre County); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Dental insurance

Vision insurance

401(k) plan

Growth culture

Job summary

Vicus Capital's Digital Marketing team in State College, PA seeks a proactive Digital Marketer to enhance brand awareness through engaging online experiences for our financial advisor partners and their clients. You will contribute to a cohesive, growth-focused marketing culture.

The role focuses on developing and evolving digital marketing strategy, coordinating campaigns across email, social, and paid media, and using data to inform decisions while collaborating with Advisor Engagement and

Qualifications

• Bachelor’s degree or equivalent experience.
• Familiar with WordPress SEO, AEO, GEO, and basic JS/HTML/CSS/Python.

Responsibilities

• Work with Marketing Manager to evolve digital marketing strategy for Vicus Capital and partner advisors.
• Coordinate online brand awareness campaigns via email, social, and paid advertising.
• Collaborate with Advisor Engagement and Business Development to align campaigns with priorities.
• Analyze KPIs and use reports to inform future decisions.
• Optimize websites for SEO, AEO, and GEO.
• Research market trends and conduct A/B testing.
• Maintain editorial calendars for corporate and advisor stakeholders.

Skills

WordPress SEO

AEO

GEO

Adobe Creative Cloud

Frontend development

Backend development

JavaScript

HTML/CSS

Python

Google Analytics

AI Tools

Paid ads

Education

Bachelor’s degree or equivalent

Job description

Who We Are

At Vicus Capital, we’re not your typical investment management firm. With more than $3 billion in assets under management and a rapidly growing national presence, we’re on a mission to redefine how financial advisors are supported. Headquartered in State College, PA, we offer industry-leading advisory platforms and a team culture that’s as tight-knit and welcoming as it is high-performing. We believe in excellence, collaboration, and doing things the right way—and we’re looking for someone who shares that mindset.

What We Offer

We believe great work comes from a great environment. Here’s what you can expect as a valued member of our team:

• Competitive salary based on experience.
• Health, dental, and vision insurance.
• Group life and short-term disability insurance.
• 401(k) plan with a safe harbor employer contribution.
• A supportive, people-first culture where your work is valued and your growth is encouraged.

Now Hiring: Digital Marketer

The Vicus Capital Marketing team is looking to hire a Digital Marketer. This position reports to the Marketing Manager and is responsible for enhancing brand awareness through engaging online experiences with key target audiences. The ideal candidate will have strong creative skills along with keen knowledge and understanding of effective website and social media marketing strategies.

Location

State College, PA (in-office position)

What You’ll Be Doing

• Work closely with the Marketing Manager to develop and evolve digital marketing strategy for both Vicus Capital and our partner financial advisors.
• Coordination and execution of online brand awareness campaigns, including email, social media, and paid advertising.
• Collaborate with the Advisor Engagement and Business Development teams to align campaigns with firm and advisor priorities.
• Conduct data analysis to track key performance indicators (KPIs) for online tools and campaigns; use reporting capabilities to inform future decision making.
• Website optimization for SEO, AEO, and GEO.
• Research market trends and A/B testing.
• Develop and maintain editorial calendars for both corporate and financial advisor stakeholders.

What You Bring

• A self-starter with a high degree of professionalism.
• Bachelor’s degree and/or equivalent professional experience.
• Basic knowledge of the below is preferred: WordPress SEO, AEO, and GEO Adobe Creative Cloud Frontend/backend web development language(s) such as JavaScript, HTML/CSS, Python, etc.
• Google Analytics
• ChatGPT, AI Agents, Paid digital advertising
• Willingness to learn new skills and apply them within the wealth planning and investment management industry.
• Strong ability to manage multiple projects while keeping to assigned deadlines.