Digital Marketing Manager

Vicus Capital, Inc.; State College (Centre County); Sur place; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Health insurance

Dental & Vision

Group Life Insurance

Short Term Disability Insurance

401k with safe harbor employer contrib

Résumé du poste

Vicus Capitalis, an independent investment management firm headquartered in State College, PA, is seeking a Dynamic Digital Marketing Manager to lead our Marketing Team. The role oversees brand management, online presence, design, messaging and communications, and ROI across initiatives.

You will back up team members and report to the President/CEO. The ideal candidate has experience in multi-channel marketing, strong writing, and project management, with a passion for digital strategy and high

Qualifications

• Experience in multi-channel marketing across digital mediums.
• Ability to manage and mentor marketing team.
• Strong content creation and brand messaging skills.
• Familiarity with analytics and ROI metrics.

Responsabilités

• Oversee day-to-day marketing team activities.
• Develop and implement marketing campaigns.
• Collaborate with Advisor Engagement Team to articulate value proposition nationwide.

Connaissances

Multi-channel marketing

Design mindset

Strong writing

Project management

Coaching and training

Communication skills

Detail-oriented

Independent judgment

Outils

WordPress

Wix

HubSpot

AWS

DreamHost

Adobe Creative Suite

Description du poste

COMPANY

Vicus Capitalis an independent investment management firm with over $2 billion in assets under management headquartered inState College, Pennsylvania. The firm works with advisors throughout the country to provide clients with elite service and cutting-edge advisory platforms. We take great pride in fostering a family atmosphere and a fulfilling work environment for all employees.

POSITION SUMMARY

We are looking to hire a dynamic Digital Marketing Manager to lead our company’s Marketing Team.

The Digital Marketing Manager monitors and supervises the day-to-day activities of the Marketing Team and is also required to be a key contributor in critical brand management functions such as online presence, design, messaging, and communications. The Digital Marketing Manager is responsible for developing strategies, overseeing implementation, and quantifying ROI metrics related to all aspects and initiatives of the Marketing Team. The Digital Marketing Manager is required to understand the roles of their direct reports to serve as back-up for those positions on an as-needed basis (i.e., marketing material production, video production, social media, etc.). This role reports directly to the President Chief Executive Officer.

This position must maintain a consistent and open dialogue with the President and Chief Executive Officer regarding functional efficiencies as well as updates on strategic projects and team performance. This individual should have a passion for online marketing, brand management, design, and effective communications as well as cultivating that passion in others. Working in a fast-paced, growing firm, impeccable organizational skills are extremely valuable. Successful individuals in this position exhibit versatile communication skills for a wide range of audiences, including financial advisors, advisor office staff, direct reports, peers, management, and the executive team.

PRINCIPAL DUTIES & RESPONSIBILITIES

• Effective, consistent brand management across the spectrum of marketing mediums and channels to facilitate further growth of the firm
• Design, implementation, and execution of marketing strategies and campaigns
• Work in tandem with the firm’s Advisor Engagement Team to produce content clearly articulating our value proposition to a nationwide network of financial advisors

SKILLS & QUALIFICATIONS

• Experience in multi-channel marketing, including written, video, website (WordPress and/or Wix), and social media
• Creative mind with a keen eye for design
• Familiarity with AWS (Cognito, DynamoDB, and S3), DreamHost, and HubSpot preferred but not required
• Proficiency in Adobe Creative Suite (Illustrator, PhotoShop, InDesign, Premiere, Express, etc.)
• Strong writing and editing skills
• Attention to detail and accuracy; highly organized and efficient
• A high degree of professionalism and a strong work ethic
• Excellent people skills and an aptitude to coach and train direct reports
• Project management, emphasizing an ability to prioritize tasks
• Outstanding follow-through, seeing tasks from start to finish
• Ability to exercise independent judgment and problem-solving, as well as collaborating in a team environment

BENEFITS

This career opportunity is a full-time salaried position. A comprehensive benefit package is provided which includes Health insurance, Dental & Vision, Group Life Insurance, Short Term Disability Insurance, 401k with safe harbor employer contributions.

• Health insurance
• Dental & Vision
• Group Life Insurance
• Short Term Disability Insurance
• 401k with safe harbor employer contributions