Digital Marketing Manager

Dahl Consulting; Plymouth (MN); Hybrid; USD 62,000 - 83,000; Part time

Job summary

Dahl Consulting is seeking a Digital Marketing Manager for a remote, five-month contract to oversee paid media and performance marketing across multiple channels in the housing sector.

You will manage campaigns, optimize budgets, and report on performance, coordinating with agencies and internal stakeholders to ensure lead generation and efficiency.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
• Minimum 4+ years of digital marketing, performance marketing, or paid media management.
• Hands-on experience managing Google Ads campaigns including Search and Performance Max.
• Experience managing paid social campaigns through Meta platforms.
• Working knowledge of TikTok and YouTube advertising.
• Proficiency with analytics and reporting tools (GA4, CRM, or similar).
• Experience with external agencies, media vendors, and cross-functional stakeholders.
• Strong organizational, project management, and communication skills.
• Experience with project management/workflow platforms; Workfront is advantageous.

Responsibilities

• Manage campaign workflows by creating and coordinating creative requests within PM and ticketing systems.
• Execute and traffic updates to campaign budgets, assets, targeting, and scheduling across channels.
• Monitor calendars, flight dates, and budget pacing for timely delivery and performance.
• Analyze results across paid search, Performance Max, paid social, video, email, and ILS platforms.
• Develop actionable recommendations on budget, audience, creative, and channel strategy.
• Prepare and deliver performance reports with insights and optimization opportunities.
• Launch, manage, and optimize campaigns on leading apartment listing platforms (Zillow, Apartments.com, etc.).
• Partner with internal teams and external vendors to address listing accuracy and inventory.
• Coordinate vendor meetings and track action items through completion.
• Serve as the primary contact for paid media initiatives during the contract period.

Skills

Digital marketing

Campaign management

Analytics & reporting

Stakeholder collaboration

Education

Bachelor's degree in Marketing/Business/Communications or equivalent

Tools

Google Ads

Performance Max

Meta advertising platforms

GA4

CRM platforms

Workfront

Job description

Title: Digital Marketing Manager Location: Remote* (open to candidates located in MST, CST or EST) Job Type: Contract (5 months) Compensation: $45.00-60.00/hr Industry: Housing

About the Role

Our client is a leading owner, developer, and manager of multifamily residential communities across the United States. They are seeking an experienced Digital Marketing Manager to provide temporary coverage for their paid media and performance marketing function during a leave of absence. This is a hands‑on contract opportunity where you will step into an established marketing program, oversee active campaigns, collaborate with agency partners and internal stakeholders, and drive performance through data‑informed decision making. The ideal candidate is comfortable managing day‑to‑day execution while ensuring lead generation and marketing efficiency remain on track.

Job Description

• Manage campaign workflows by creating and coordinating creative requests within project management and ticketing systems.
• Execute and traffic updates to campaign budgets, creative assets, targeting, and scheduling across multiple channels.
• Monitor campaign calendars, flight dates, and budget pacing to ensure timely delivery and performance.
• Analyze results across paid search, Performance Max, paid social, video advertising, email marketing, streaming television, digital out‑of‑home, and internet listing service (ILS) platforms.
• Develop actionable recommendations related to budget allocation, audience targeting, creative performance, and channel strategy.
• Prepare and deliver performance reports that clearly communicate results, insights, and optimization opportunities.
• Launch, manage, and optimize advertising campaigns across leading apartment listing platforms, including Zillow, Apartments.com, Apartment List, and similar services.
• Partner with internal teams and external vendors to address listing accuracy, pricing updates, and inventory availability.
• Coordinate vendor meetings, maintain documentation of key discussions, and track action items through completion.
• Serve as the primary point of contact for paid media initiatives, ensuring continuity and operational excellence throughout the contract period.

Qualifications

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• Minimum 4+ years of experience in digital marketing, performance marketing, or paid media management.
• Hands‑on experience managing campaigns in Google Ads, including Search and Performance Max.
• Experience managing paid social campaigns through Meta advertising platforms.
• Working knowledge of TikTok and YouTube advertising.
• Proficiency with analytics and reporting tools, including Google Analytics 4 (GA4), CRM platforms, or similar reporting systems.
• Experience working with external agencies, media vendors, and cross‑functional stakeholders.
• Strong organizational, project management, and communication skills.
• Ability to independently manage ongoing programs with minimal onboarding and supervision.
• Experience using project management or workflow platforms; experience with Workfront is advantageous.

Preferred Qualifications

• Experience in multifamily housing, residential real estate, property management, or other lead‑generation focused industries.
• Hands‑on experience managing campaigns on internet listing service (ILS) platforms, including Zillow, Apartments.com, Apartment List, or similar marketplaces.
• Familiarity with leasing and customer acquisition funnels.
• Knowledge of key performance metrics such as cost per lead (CPL), cost per lease, lead‑to‑lease conversion, return on ad spend (ROAS), and occupancy‑driven marketing KPIs.
• Experience optimizing marketing campaigns for local market lead generation and conversion.

Equal Opportunity Statement

As an equal opportunity employer, Dahl Consulting welcomes candidates of all backgrounds and experiences to apply.

Benefits

Dahl Consulting is proud to offer a comprehensive benefits package to eligible employees that will allow you to choose the best coverage to meet your family’s needs. For details, please review the DAHL Benefits Summary: https://www.dahlconsulting.com/benefits-w2fta/.