Digital Marketing Manager

Landmark Management Group, LLC; Plano (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Company paid Life Insurance

401k with company match

Job summary

CreditAssociates in Plano, Texas, seeks a seasoned Digital Marketing Manager to lead targeted digital marketing across Email, SMS, Display, Social, and programmatic TV, with ownership of Salesforce Marketing Cloud strategy and execution.

You will improve enrollment, engagement, and revenue by optimizing journeys, testing strategies, and personalizing communications using data and BI dashboards in collaboration with cross-functional teams.

Qualifications

• 7+ years in digital marketing within financial services or regulated sectors.

Responsibilities

• Own Email channel strategy, execution, testing, and revenue impact.

Skills

Digital marketing

Email marketing

A/B testing

Multivariate testing

Journey analytics

Lifecycle management

Salesforce Marketing Cloud

BI tools

Tools

Tableau

Power BI

Domo

Looker

Job description

Digital Marketing Manager – Salesforce Marketing Cloud

CreditAssociates, a successful and growing consumer financial services company located in Plano, Texas, seeks a seasoned Digital Marketing Manager to lead targeted digital marketing across Email, SMS, Display, Social, and programmatic TV, with clear ownership of the Salesforce Marketing Cloud strategy and execution. Enhance the prospect and client experience, improve conversion rates, ROI, and digital adoption.

Responsibilities:

• Own the Email channel end-to-end: strategy, execution best practices, and rigorous testing (A/B, multivariate) to drive enrollment, engagement, and revenue.
• Design and execute test plans across targeted digital marketing: set roadmaps for Email, SMS, Display, Social, and programmatic TV for coordinated, data-driven lifecycle journeys, increasing digital utilization and ROI.
• Build a learning agenda: prioritize hypotheses, design experiments, and translate insights into scalable playbooks for conversion and retention.
• Leverage data: use segmentation and predictive analytics to personalize communications, optimize frequency, and improve funnel performance.
• Collaborate cross-functionally: work with legal, sales, customer service, creative, product, and agency partners for alignment, compliance, and high-quality execution.
• Measure, report, and optimize/define KPIs, build dashboards with BI partners, and continuously improve journeys using Salesforce Marketing Cloud, web analytics, and attribution.
• Champion mobile-first experiences: ensure responsive design, deliverability, inbox placement, and accessibility.
• Contribute to team culture: mentor teammates, elevate standards, and help build a high-performance, mission-driven marketing organization.

Requirements:

• 7+ years in digital marketing (financial services or regulated, customer-centric industries), including hands-on Email channel ownership.
• Deep optimization experience: A/B and multivariate testing, lead generation, journey analytics, CRO.
• 7+ years with Salesforce Marketing Cloud (SFMC): journey building, automation, triggered/transactional messaging, analytics.
• Strong command of lifecycle management, segmentation, and personalization strategies.
• Proven success executing mobile-first and multi-channel engagement strategies.
• Familiarity with data visualization/BI tools (Tableau, Power BI, Domo, Looker).
• Excellent communication and leadership skills, influencing stakeholders and guiding teams.
• Financial services/portfolio company experience is a plus.

Personal Characteristics:

• Mission-driven, client-obsessed, and impact-motivated.
• Entrepreneurial, ROI-focused, comfortable challenging the status quo with data.
• Proactive self-starter who thrives in fast-paced, high-volume environments.
• Strong analytical problem-solver with exceptional attention to detail and process excellence.

Come Join Us!

We are a premier debt resolution company which provides a fresh financial start for individuals with overwhelming debt problems. We live our credo, Carpe Diem (“Seize the Day”) and we do this each and every day. Our company growth is a direct reflection of the passion and dedication of our various teams. If you are looking for a unique career opportunity in a dynamic, growing and positively charged, high-performance culture -- we urge you to consider joining our family. We reward success and hard work!

• Excellent benefits, including Medical, Dental, Vision and company paid Life Insurance.
• Generous 401k plan with aggressive company match.
• Convenient location near Legacy West in Plano.

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.