Email Marketing Specialist

Addison Group; Fort Worth (TX); Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Job summary

Addison Group is seeking an Email Marketing Specialist to develop, execute, and optimize multi-channel communication strategies. You will manage promotional and lifecycle campaigns, including automated journeys, with a focus on engagement, retention, and growth.

The role requires data-driven decisions, strong project management, and collaboration with compliance and creative teams. Based in the Dallas-Fort Worth Metroplex, the position is on-site with some remote days.

Qualifications

• Bachelor’s degree or equivalent professional experience in marketing or related field.
• 3+ years of email and SMS marketing campaign experience.
• Experience with marketing automation platforms (SFMC, HubSpot or similar).

Responsibilities

• Create and execute email marketing campaigns aligned with engagement and growth goals.
• Develop audience-targeted content and messaging strategies to improve interaction and conversion.
• Build, maintain, and optimize automated workflows across the customer lifecycle.
• Coordinate with marketing, compliance, creative, and business teams for consistent messaging.
• Analyze campaign data and provide recommendations to improve engagement and performance.
• Implement segmentation, personalization, and testing to enhance results.
• Manage timelines and deliverables across multiple stakeholders.
• Maintain evergreen content to stay current and impactful.
• Stay informed on trends and best practices in digital marketing.
• Conduct reviews of processes to identify efficiency opportunities.
• Ensure compliance with industry regulations for email/SMS communications.

Skills

Email marketing

SMS marketing

Campaign management

Marketing automation

Data analysis

Project management

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Salesforce Marketing Cloud

HubSpot

Job description

Job Title: Email Marketing Specialist

Location: Dallas-Fort Worth Metroplex

Pay: $60,000 - $85,000 / anually

Work Schedule: On-Site T-Th; Remote M & F

Benefits: This position is eligible for medical, dental, vision, and 401(k).

About The Company:

Our client is a growth-focused organization seeking a marketing professional who can elevate customer engagement through strategic email and SMS communications. This role offers the opportunity to make a direct impact on customer acquisition, retention, and overall marketing performance in a collaborative and fast-paced environment.

Job Description:

The Email Marketing Specialist will be responsible for developing, executing, and optimizing multi-channel communication strategies that enhance customer experiences and drive business results. This individual will oversee both promotional and lifecycle marketing initiatives, including one-time campaigns and automated customer journeys. The ideal candidate combines creativity, analytical thinking, and strong project management skills to deliver engaging, compliant, and data-driven communications.

Key Responsibilities:

• Create and execute email marketing campaigns aligned with customer engagement and business growth objectives.
• Develop audience-targeted content and messaging strategies that improve customer interaction and conversion rates.
• Build, maintain, and optimize automated communication workflows throughout the customer lifecycle.
• Partner with marketing, compliance, creative, and business teams to ensure messaging consistency and adherence to applicable regulations.
• Analyze campaign performance data and provide recommendations to improve engagement, conversion, and overall effectiveness.
• Implement audience segmentation, personalization strategies, and testing methodologies to enhance campaign results.
• Manage campaign timelines and coordinate deliverables across multiple stakeholders and departments.
• Maintain and update evergreen content to ensure messaging remains accurate, relevant, and impactful.
• Stay informed on emerging trends, technologies, and best practices in digital marketing and customer communications.
• Conduct periodic reviews of campaign processes and workflows to identify opportunities for improvement and operational efficiency.
• Ensure all email and SMS communications comply with industry regulations and marketing standards.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• 3+ years of experience managing email and SMS marketing campaigns.
• Experience with marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, or similar tools.
• Strong understanding of audience segmentation, personalization strategies, and campaign testing.
• Proven ability to manage multiple projects simultaneously while meeting deadlines.
• Experience working in financial services or another regulated industry preferred.
• Military experience is a plus.
• Strong written communication, organizational, and project management skills.
• Analytical mindset with the ability to interpret data and make informed marketing recommendations.
• Ability to work independently and collaboratively in a cross-functional environment.

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

IND 005-009