Digital Marketing Manager

Landmark Management; Plano (TX); On-site; USD 110,000 - 140,000; Full time

Job summary

Landmark Management is seeking a Digital Marketing Manager proficient in Salesforce Marketing Cloud to own Email channel strategy, execution, and testing. You will design cross-channel lifecycle journeys, leverage segmentation and predictive analytics, and collaborate with legal, sales, and creative teams to ensure compliant, high-quality execution.

You will lead optimization initiatives, build dashboards with BI tools, and mentor teammates while championing mobile-first, ROI-focused marketing.

Qualifications

• 7+ years in digital marketing, including hands-on Email channel ownership.
• Deep optimization experience: A/B and multivariate testing, lead generation, journey analytics, CRO.
• 7+ years with Salesforce Marketing Cloud (SFMC): journey building, automation, triggered/transactional messaging, analytics.
• Strong command of lifecycle management, segmentation, and personalization strategies.
• Proven success executing mobile-first and multi-channel engagement strategies.
• Familiarity with data visualization/BI tools (Tableau, Power BI, Domo, Looker).
• Excellent communication and leadership skills, influencing stakeholders and guiding teams.
• Financial services/portfolio company experience is a plus.

Responsibilities

• Own the Email channel end-to-end: strategy, execution, testing (A/B, multivariate) to drive enrollment, engagement, and revenue.
• Design and execute test plans across targeted digital marketing: roadmaps for Email, SMS, Display, Social, and programmatic TV for coordinated, data-driven lifecycle journeys, increasing ROI.
• Build a learning agenda: prioritize hypotheses, design experiments, translate insights into scalable playbooks.
• Leverage data: use segmentation and predictive analytics to personalize communications, optimize frequency, and improve funnel performance.
• Collaborate cross-functionally with legal, sales, customer service, creative, product, and agency partners for alignment and high-quality execution.
• Measure, report, and optimize KPIs, build dashboards with BI partners, and continuously improve journeys using SFMC, web analytics, and attribution.
• Champion mobile-first experiences: ensure responsive design, deliverability, inbox placement, and accessibility.
• Contribute to team culture: mentor teammates, elevate standards, and help build a high-performance, mission-driven marketing organization.

Skills

SFMC (Salesforce Marketing Cloud)

A/B testing

Multivariate testing

Email marketing

Lifecycle marketing

Data analytics

Segmentation

Cross-functional collaboration

Leadership

Tools

Tableau

Power BI

Domo

Looker

Salesforce Marketing Cloud

Job description

Digital Marketing Manager – Salesforce Marketing Cloud

• Own the Email channel end-to-end: strategy, execution best practices, and rigorous testing (A/B, multivariate) to drive enrollment, engagement, and revenue.
• Design and execute test plans across targeted digital marketing: set roadmaps for Email, SMS, Display, Social, and programmatic TV for coordinated, data-driven lifecycle journeys, increasing digital utilization and ROI.
• Build a learning agenda: prioritize hypotheses, design experiments, and translate insights into scalable playbooks for conversion and retention.
• Leverage data: use segmentation and predictive analytics to personalize communications, optimize frequency, and improve funnel performance.
• Collaborate cross-functionally: work with legal, sales, customer service, creative, product, and agency partners for alignment, compliance, and high-quality execution.
• Measure, report, and optimize/define KPIs, build dashboards with BI partners, and continuously improve journeys using Salesforce Marketing Cloud, web analytics, and attribution.
• Champion mobile-first experiences: ensure responsive design, deliverability, inbox placement, and accessibility.
• Contribute to team culture: mentor teammates, elevate standards, and help build a high-performance, mission-driven marketing organization.

Requirements:

• 7+ years in digital marketing (financial services or regulated, customer-centric industries), including hands-on Email channel ownership.
• Deep optimization experience: A/B and multivariate testing, lead generation, journey analytics, CRO.
• 7+ years with Salesforce Marketing Cloud (SFMC): journey building, automation, triggered/transactional messaging, analytics.
• Strong command of lifecycle management, segmentation, and personalization strategies.
• Proven success executing mobile-first and multi-channel engagement strategies.
• Familiarity with data visualization/BI tools (Tableau, Power BI, Domo, Looker).
• Excellent communication and leadership skills, influencing stakeholders and guiding teams.
• Financial services/portfolio company experience is a plus.

PersonalCharacteristics:

• Mission-driven, client-obsessed, and impact-motivated.
• Entrepreneurial, ROI-focused, comfortable challenging the status quo with data.
• Proactive self-starter who thrives in fast-paced, high-volume environments.
• Strong analytical problem-solver with exceptional attention to detail and process excellence.

Come Join Us!

We are a premier debt resolution company which provides a fresh financial start for individuals with overwhelming debt problems. We live our credo, Carpe Diem (“Seize the Day”) and we do this each and every day. Our company growth is a direct reflection of the passion and dedication of our various teams. If you are looking for a unique career opportunity in a dynamic, growing and positively charged, high-performance culture -- we urge you to consider joining our family. We reward success and hard work!