Digital Marketing Manager

Yogi; Oregon (WI); On-site; USD 70,000 - 110,000; Full time

Job summary

East West Tea is seeking a talented Digital Marketing Manager to join our Marketing Team. This role is remote to be based in the Pacific Northwest: Oregon, Washington or Idaho, with responsibility for driving digital growth across paid media, social, search, email, and lifecycle channels.

You will own media strategy, manage budgets, optimize campaigns, and collaborate with contractors, platform reps, and cross-functional partners to improve ROAS and customer retention.

Qualifications

• Bachelor's degree or equivalent with strong marketing foundation.
• 3+ years in digital marketing, paid media, email/CRM or ecommerce.
• 5+ years of experience in lieu of degree acceptable.
• Hands-on paid social and Google Ads with measurable goals.
• Strong Excel and PowerPoint proficiency.
• Experience with email platforms, segmentation and lifecycle campaigns.
• CPG/food/beverage familiarity is a plus.

Responsibilities

• Develop, manage, and optimize paid media campaigns across social, Google Ads and other channels.
• Plan media investments with budgets, tests, and timely delivery.
• Monitor daily performance and optimize targeting, bidding, and creative.
• Own email marketing strategy, segmentation, and lifecycle programs.
• Build retention programs, automated flows, and loyalty initiatives.
• Collaborate with creative, brand, ecommerce, and data teams.
• Track and report key metrics like CAC, ROAS, retention, and LTV.
• Lead A/B testing and cross-channel campaign execution.
• Coordinate digital media, email, content, and promotions with partners.

Skills

Digital marketing

Paid media management

Email marketing

A/B testing

Analytics & reporting

Budget planning

Education

Bachelor's degree in Marketing/Business/Communications

5+ years of experience in lieu of degree

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Excel

PowerPoint

Job description

East West Tea is seeking a talented, passionate, and experienced Digital Marketing Manager to join our Marketing Team!

This position is remote to be based in the Pacific Northwest: Oregon, Washington or Idaho

The Digital Marketing Manager will drive profitable digital growth, strengthen consumer engagement, and deepen customer retention across paid media, social, search, email, and lifecycle marketing channels.

WHAT YOU’LL OWN:

Digital Media Strategy and Performance Marketing

• Develop, manage, and optimize paid media campaigns across social media advertising platforms, Google Ads, and other digital channels to drive brand awareness, traffic, conversion, and efficient return on ad spend
• Partner with contractors and platform representatives to plan media investments, manage budgets, test new opportunities, and ensure campaigns are delivered on time and on budget
• Monitor campaign performance daily and recommend optimizations across audience targeting, bidding, creative, landing pages, and channel mix

Email, Retention and Lifecycle Marketing

• Own email marketing strategy, calendar execution, segmentation, testing, and reporting to engage consumers throughout the full customer lifecycle
• Build and optimize retention programs, including automated flows, repeat purchase campaigns, loyalty-driving initiatives, win-back efforts, and personalized messaging strategies
• Partner with creative, brand, e-commerce, and data teams to ensure email and retention programs are consumer-centric, brand-aligned, and performance-driven

Analytics, Testing and Cross-Functional Campaign Execution

• Track, analyze, and report on key digital marketing metrics, including traffic, conversion, CAC, ROAS, engagement, retention, repeat purchase, and customer lifetime value
• Lead A/B testing and continuous improvement across ad creative, audience segments, subject lines, email content, landing pages, and customer journeys
• Support integrated campaign planning by aligning digital media, email, content, creative, and promotional priorities across internal and external partners

WHAT YOU KNOW AND HAVE EXPERIENCED:

• Bachelor's Degree in Marketing, Business, Communications, or a related field preferred
• Minimum of 3+ years of relevant work experience in digital marketing, paid media, email marketing, CRM, retention, or e-commerce
• Minimum 5+ years relevant work experience in lieu of degree
• Hands‑on experience managing paid social and Google Ads campaigns with measurable performance goals
• High level of proficiency with Microsoft Office Suite, particularly Excel and PowerPoint
• Experience with email marketing platforms, segmentation, automation, retention strategy, and lifecycle campaign execution
• Consumer packaged goods, food, beverage, natural products preferred