Digital Marketing Manager

Jobot; Moorpark (CA); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Creative Freedom

Hybrid Schedule

Competitive Salary Growth

Medical/Dental/Vision

401K Match

Flexible Schedule

PTO & Vacations

Equity

Job summary

Jobot is seeking a creative, enthusiastic Digital Marketing Manager to join our growing team in the vintage clothing industry. This role focuses on driving our digital marketing, brand growth, and online presence across campaigns and channels.

The ideal candidate will lead SEO/SEM, social media analytics, Google Ads, email marketing, and content creation, including modeled photoshoots and video. A strong grasp of brand strategy and analytics is essential.

Qualifications

• Bachelor’s degree in Marketing or related field is nice but not required with relevant experience.
• Minimum 2+ years of digital marketing experience in apparel/garment.
• Photography and video editing proficiency required.

Responsibilities

• Develop and implement Digital Marketing Strategy, including SEO/SEM, email, social media, and display ads.
• Collaborate with Product Development on strategy and planning.
• Create and manage digital content (photoshoots, shortform video).
• Measure, report, and optimize ROI and KPIs across channels.
• Collaborate to build landing pages and enhance user experience.
• Analyze customer journeys across channels to improve performance.

Skills

Creative

Analytical thinking

Team player

Photography

Education

Bachelor’s degree in Marketing

Tools

Adobe Illustrator

Web Design

Shopify Analytics

Job description

A bit about us

We are a very well-funded start-up specializing in vintage-inspired clothing that references staple brands like Levi's and Carhartt. There are some custom "cut-and-sew" pieces in our line that are sourced and constructed entirely in Los Angeles, along with some pieces that are screened/embroidered on "blanks," which are mostly made in the US, as well. The graphic design/branding pulls from a classic Americana look - think old movies, sports, cars, film photography, and vinyls with our own personal twist.

Why join us?

• Creative Freedom and Collaboration.
• Hybrid Work Schedule.
• Excellent Compensation with a Path for Growth!
• Medical, Dental, and Vision
• 401K Match
• Flexible Schedule
• PTO and Paid Vacations
• Equity

Job Details

Salary: $80,000 - $110,000 per year

This Jobot Job is hosted by: Jennifer Thomas

Digital Marketing Manager. We are seeking a creative, enthusiastic and growth-minded Digital Marketing Manager to join our dynamic team in the Vintage Clothing Manufacturing industry! This is an exciting opportunity for a passionate individual to drive our digital marketing efforts and contribute to our overall growth strategy.

The Digital Marketing Manager oversees development and output of digital marketing content in order to drive sales and increase brand awareness. This includes product-based marketing campaigns that require curating modeled photoshoots, creating digital advertisements, optimizing social media analytics, and managing an online presence that aligns with our brand.

The role involves developing, implementing, tracking, and optimizing our digital marketing campaigns across various digital channels. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. This role requires a deep understanding of Social Media Analytics, Digital Media, Brand Strategy, Google Ads, SEO, and Social Media.

1. Develop and implement our Digital Marketing Strategy, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
2. Collaborating with Product Development team on strategy/planning.
3. Generating Digital Content (modeled photoshoots, candid photos, shortform video).
4. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
5. Collaborate with internal teams to create landing pages and optimize user experience.
6. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
7. Identify trends and insights and optimize spend and performance based on the insights.
8. Develop and manage the company’s online brand and product campaigns to raise brand awareness.
9. Collaborate with the Product Development team to improve the usability, design, content, and conversion of the company’s website.
10. Reporting on media analytics.

Education/Requirements

• Bachelor’s degree in Marketing or a related field is great, but NOT required if you have the working experience.
• Minimum 2+ years of experience in Digital Marketing, preferably in the Clothing/Garment industry.
• Professional Photography (including modeled shoots) a MUST - Photography and Video Editing.
• Proven experience in Designing and Implementing successful Digital Marketing Campaigns.
• Strong understanding of how all current Digital Marketing Channels function.
• Social Media Data Analytics experience a plus.
• Graphic Design a plus (i.e. - Adobe Illustrator).
• Familiarity with Web Design.
• Strong team player and great communication skills (written and verbal).
• Shopify Analytics is a plus.

If you are a tech-savvy trendsetter who has innovative ideas to improve customer experience and drive growth, we would like to meet you. As a Digital Marketing Manager, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with our Production Team to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

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