Digital Marketing Manager

GreatHorse; Massachusetts; On-site; USD 60,000 - 65,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

PTO

401k & Roth

Telehealth

Employee Assistance

Training & Development

Job summary

GreatHorse in Hampden, Massachusetts, seeks a Digital Marketing Manager to oversee social media and web properties for GreatHorse and Sonny's Place, supporting annual brand objectives and revenue goals.

The role focuses on content calendars, SEO, analytics, and engaging, on-brand content, with cross-department collaboration and growth opportunities within a family-owned company.

Qualifications

• 2-3 years' experience managing digital marketing/social media for a consumer brand.
• Digital marketing savvy with in-depth knowledge of social media management platforms.
• Strong understanding of website CMS platforms, Google Analytics, and SEO.
• Demonstrated ability to analyze data and translate into actionable insights.
• Creative content development with on-brand execution.
• Proficiency with image and video editing tools (Adobe Creative Suite).
• Excellent interpersonal skills and cross-stakeholder collaboration.
• Bachelor's degree in marketing, communications, or related field.
• Availability for varying shifts, including evenings and weekends.
• Experience in hospitality or private club categories preferred.

Responsibilities

• Manage oversight of owned social media channels and websites.
• Develop and maintain strategic content calendars.
• Partner with internal departments to identify content opportunities.
• Create and launch engaging, on-brand content.
• Design strategies to increase community size, reach and engagement.
• Improve website UX and SEO performance.
• Track key performance indicators to identify trends and opportunities.
• Monitor the digital footprint of competitors.
• Maintain attendance and adapt to changing duties as required.

Skills

Social media management

Analytics & SEO

Content creation

CMS platforms

Google Analytics

Adobe Creative Suite

Collaboration

Hospitality industry knowledge

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

Adobe Creative Suite

Job description

Digital Marketing Manager

GreatHorse

Position Summary

The Digital Marketing Manager oversees social media and web properties for a portfolio of brands that include GreatHorse and Sonny's Place, our family entertainment center. The successful candidate will play a critical role in supporting annual brand objectives and revenue goals.

Compensation

$60,000-$65,000

Benefits

Medical, Dental, Vision, Short/Long Term Disability, Life Insurance, Accident and Critical Illness insurance, Paid Time Off (PTO),4 401 (k)and Roth

Benefits for choosing GreatHorse

• 401 (K), Roth, and Profit Sharing/Match Plans.
• Competitive Salaries.
• Comprehensive medical, dental, and vision insurance.
• FSA Eligibility.
• Telehealth and Mental Health support.
• Life insurance options include a 100% employer-funded option.
• Employee Assistance Program.
• Training and development opportunities with a growing, family-owned company.

Your Role

• Manage oversight of owned social media channels and websites.
• Develop and maintain strategic content calendars.
• Partner with internal departments to identify content opportunities.
• Create & launch engaging, on-brand content.
• Design strategies to increase community size, reach & engagement.
• Improve website UX and SEO performance.
• Track key performance indicators to identify trends and opportunities for improvement.
• Monitor the digital footprint of competitors.
• Maintain reasonable, regular, punctual attendance consistent with Company policies, the Americans with Disabilities Act (ADA), the Family and Medical Leave Act (FMLA), and other federal, state, and local standards.
• Adapts to changing duties, as required, based on business needs.

Your Skills

• 2-3 years' experience managing digital marketing/social media for a consumer brand.
• Digital marketing savvy with an in-depth knowledge of social media management platforms.
• Strong understanding of website CMS platforms, Google Analytics, and SEO.
• Demonstrated ability to analyze data and interpret it into actionable insights.
• Strong sense of creativity with a proven history of effective, on-brand content development.
• Fluent with the use of image and video editing tools (i.e., Adobe Creative Suite products).
• Excellent interpersonal skills, with the ability to collaborate with multiple stakeholders.
• Bachelor's degree in marketing, communications, or related field.
• Availability to work various shifts, including evenings, nights, weekends, and occasional holidays.
• Experience in hospitality or private club categories preferred.

Physical Demands

Listed below are key points regarding the job's environmental demands and work environment. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.

• Required to use motor coordination with finger dexterity most of the workday.
• Required to exert physical effort in handling objects more or less than 30 pounds.
• Required to walk or stand for extended periods.
• Required to work in various weather conditions.

Our Story

Located in the rolling hills of Hampden, Massachusetts, GreatHorse is a beacon of elegance and opportunity, offering majestic views of the entire Connecticut River Valley below. GreatHorse was built around the idea of like-minded members enjoying a lifestyle club without the stuffiness of traditional clubs. It is a place to relax, compete, indulge, train, mingle, celebrate, get away, mix it up, and live your best life at one of the best places in Massachusetts.

GreatHorse, LLC EEO Statement: The Company is committed to and supports equal employment opportunity and affirmative action to all employees and applicants. Equal employment opportunity means equal treatment of employees and applicants without regard to the following legally-protected characteristics: race, color, religion, creed, sex (gender identity), pregnancy (including childbirth and related medical conditions), sexual orientation, marital status, national origin, ancestry, age, medical condition, genetic information (including characteristics and testing), veteran status, physical or mental disability status or any other legally-protected status.