Digital Marketing Manager

Delaware North; Buffalo (NY); On-site; USD 80,000 - 108,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with match

Annual bonus plan

Paid vacation & holidays

Parental bonding leave

Tuition reimbursement

Friends & family discounts

Job summary

Delaware North in Buffalo, New York, invites a Digital Marketing Manager to lead digital experiences, web development, and platform integration. You’ll work across marketing, IT, and creative teams to ensure assets are built, launched, and optimized to drive revenue and performance.

The role emphasizes hands-on project leadership, data-driven decision making, and collaboration in a fast-paced environment. Join a global hospitality leader focused on growth and customer experience.

Qualifications

• Bachelor’s degree in Computer Science preferred with experience managing digital marketing from a strategy and oversight level
• Broad marketing experience at consumer level with strong knowledge of systems and tools (CMS, databases, email platforms, e-commerce, DAM)
• Experience with graphic design elements, video development, and digital content, familiarity with Adobe Creative Cloud, Figma, or DAM tools
• Strong Web tech experience including HTML/CSS/JavaScript and responsive design
• Experience with back-end development in Node.js, Python, PHP, Java or .Net
• Web server management including domain, DNS, SSL certificates
• Cloud hosting and website deployment/performance optimization and OWASP
• Experience with Tableau or Google Data Studio for dashboards and on-site performance
• Understanding of UTM tracking, data flows, segmentation, and analytics fundamentals
• Experience with SQL, MySQL, PostgreSQL, MongoDB, AMPscript, or scripting for dynamic content
• Knowledge of Git or similar version control
• Familiarity with A/B testing methodologies
• Experience with hosting environments and payment gateway integrations
• Familiar with compliance incl. CAN-SPAM, GDPR, CCPA, ADA, PCI and fraud tools

Responsibilities

• Support the implementation and maintenance of Google Analytics
• Collaborate with Data and Analytics to drive data-informed decisions
• Ensure effectiveness of digital marketing across web, email, social, and content
• Verify content is on-brand, optimized for search and social promotion
• Identify new ways to distribute content for ROI
• Monitor web and social trends to boost engagement
• Analyze online statistics to optimize digital efforts

Skills

Google Analytics

Data-driven marketing

Marketing strategy oversight

Web technologies (HTML/CSS/JavaScript)

Back-end development (Node.js/Python/P

Education

Bachelor's degree in Computer Science

Tools

Tableau

Google Data Studio

Adobe Creative Cloud

Figma

Content management systems

Job description

The opportunity

Delaware North is hiring a Digital Marketing Manager to join our team in Buffalo, New York.

In this role, you will lead the delivery and optimization of digital experiences, with a strong focus on digital production, website development, and platform integration. You’ll work across marketing, IT, and creative teams to ensure websites and digital assets are built, launched, and continuously enhanced to support performance goals and drive revenue.

We’re looking for someone who thrives in a fast‑paced, hands‑on environment, bringing structure to complex digital projects while ensuring seamless execution across systems, tools, and channels.

If you’re passionate about building and optimizing digital experiences, and want a role where collaboration, technical expertise, and results are valued, we encourage you to apply.

Pay

Minimum - Anticipated Maximum Base Salary: $79,900 - $107,800 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.

What We Offer

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

• Support the implementation and maintenance of Google Analytics
• Collaborate with the Data and Analytics team to leverage data to drive successful business decisions and digital experiences for stakeholders
• Ensure the effectiveness and productivity of digital marketing efforts, including web, email marketing, social media, and digital content
• Verify that all content is on-brand, consistent, and optimized for search and social promotion
• Identify new and effective ways to distribute content and ensure maximum return on investment
• Monitor trends in web and social media and incorporate them to increase user engagement and content effectiveness
• Analyze online statistics and website analytics, and use this data to maximize digital efforts

More About You

• Bachelor’s degree in Computer Science preference required with experience managing digital marketing from a strategy and oversight level
• Broad overall marketing experience at the consumer level with strong comprehension and knowledge of systems and tools, including content management systems, databases, email marketing platforms, website development, e-commerce systems, and digital asset management systems
• Experience with graphic design elements, video development and production, and digital content development, with familiarity with Adobe Creative Cloud, Figma, or digital asset management tools
• Strong Web technology experience including HTML/CSS/Javascript and responsivess web design
• Experience with back-end development in Node.js, Python, PHP, Java or .Net
• Web Server Management including Domain, DNS, SSL certificate management
• Cloud & hosting experience including website deploymentand optimizing performance and OWASP
• Experience with Tableau or Google Data Studio for dashboard design, with the ability to technically optimize for on-site performance
• Understanding of UTM tracking, data flows, segmentation, and analytics fundamentals
• Experience with SQL, MySQL, PostgresSQL, MongoDB, AMPscript, or scripting logic for dynamic content
• Knowledge of version control system such as Git
• Familiarity with Adobe Creative Cloud, Figma, or digital asset management tools, and experience with A/B testing methodologies
• Experience with Web and e-commerce hosting environments and payment gateway integrations
• Familiar with compliance requirements, including CAN-SPAM, GDPR, CCPA, ADA, and PCI, along with fraud detection tools

Shift details

M-F

Who We Are

Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team – you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success. Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we’re invested in helping you achieve your career goals. Together, we’re shaping the future of hospitality – come grow with us! Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.