Digital Marketing Lead: Social Content & Strategy

Trinity Health Mid-Atlantic; Newtown Square (Delaware County); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

PTO

403B

Education assistance

Pet insurance

Accident insurance

Hospital indemnity

Job summary

Trinity Health Mid-Atlantic is seeking a Digital Marketing Specialist to support social media strategy and execution across Maryland, Delaware, and Pennsylvania. You will collaborate with cross-functional teams to create consumer-focused content that aligns with system-wide priorities and hospital needs.

You will analyze data, track results, and make recommendations to improve social media performance, ensuring high-quality, consistent delivery.

Qualifications

• Bachelor's Degree in related field (required).
• 3+ years relevant work experience (required).
• Experience supporting enterprise social media channels with knowledge of modern platforms.
• Video editing and graphic design skills.

Responsibilities

• Support the execution of THMA’s social media strategy for hospitals in Maryland, Delaware, and Pennsylvania.
• Execute enterprise social media strategy. Oversee workflows and content calendar management.
• Ensure adherence to established social media standards, training and internal resources to ensure consistent alignment across hospitals.
• Ensure that the content is optimized to align with the audience's interests and needs.
• Monitor audience sentiment, reviews, comments, and online conversations to identify emerging issues and escalating sensitive or negative issues when needed.

Skills

Social media strategy

Enterprise social media

Video editing

Graphic design

Education

Bachelor's degree in related field

Job description

Trinity Health Mid-Atlantic is seeking a Digital Marketing Specialist to support social media strategy and execution across Maryland, Delaware, and Pennsylvania. You will collaborate with cross-functional teams to create consumer-focused content that aligns with system-wide priorities and hospital needs.

You will analyze data, track results, and make recommendations to improve social media performance, ensuring high-quality, consistent delivery.