Social Media Lead: Health Brand Growth & Strategy

Mary Free Bed; Grand Rapids (MI); On-site; USD 80,000 - 120,000; Full time

Job summary

Mary Free Bed Rehabilitation Hospital is seeking a hands-on Social Media Manager to lead strategy and execution across the organization. You will guide a growing team responsible for creating, editing, producing and publishing social content that aligns with our brand and mission.

The role requires deep experience in social media strategy, strong writing and storytelling skills, and the ability to mentor staff while collaborating with marketing, designers and clinicians.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, digital media or related field, or equivalent professional experience.
• 7-10 years of progressive professional experience in social media and digital content space.
• 3-5 years of experience leading and developing teams, with demonstrated expertise in social media strategy.
• Demonstrated experience developing and leading social media strategy for a brand, organization or agency.
• Exceptional writing, editing and storytelling skills with demonstrated expertise creating content for social media.
• Strong portfolio demonstrating social content, writing, campaigns, and measured strategic work.

Responsibilities

• Develops and leads Mary Free Bed’s systemwide organic social media strategy in support of organizational and marketing priorities.
• Mentors a growing team responsible for creating, editing, producing, publishing and optimizing social content.
• Defines channel strategies, audiences, objectives and content approaches across Mary Free Bed social platforms.
• Responsible for social media measurement and reporting, establishing KPIs and benchmarks for channels, campaigns and content.
• Owns the social editorial calendar, balancing campaigns, evergreen content and timely opportunities.
• Translates performance data, audience behavior and social listening into actionable recommendations for social strategy and content.
• Collaborates with writers, designers, photographers, videographers and marketing strategists on social campaigns and content.
• Identifies trends, emerging platforms and new opportunities to strengthen Mary Free Bed’s social presence and audience engagement.
• Serves as a hands-on content leader developing original social content from concept through publication.
• Edits and proofreads compelling social copy that reflects the Mary Free Bed voice and adapts naturally across platforms and audiences.
• Helps identify compelling stories across the Mary Free Bed system and determine how to tell them effectively through social media.
• Ensures social content consistently meets Mary Free Bed brand, voice, accessibility and quality standards.
• Develops scalable social media standards, workflows and best practices for Mary Free Bed programs, locations and partnerships.
• Manges and defines internal social programs, including training, resources, toolkits and brand guidance.
• Provides social media expertise, consultation and training to employees, clinicians and leaders throughout the system.
• Provides strategic, editorial and creative direction that strengthens content quality and develops team capabilities.
• Oversees multiple projects, stakeholders and deadlines within a project management system.

Skills

Social media strategy

Team leadership

Content creation

Copywriting

Analytics & reporting

Project management

Adobe Creative Cloud

MS Office

Education

Bachelor’s degree in marketing, communications, journalism, digital media or related field

Tools

Sprout Social

Meta Business Suite

Adobe Creative Cloud

Canva

CapCut

Job description

Mary Free Bed Rehabilitation Hospital is seeking a hands-on Social Media Manager to lead strategy and execution across the organization. You will guide a growing team responsible for creating, editing, producing and publishing social content that aligns with our brand and mission.

The role requires deep experience in social media strategy, strong writing and storytelling skills, and the ability to mentor staff while collaborating with marketing, designers and clinicians.