Digital Marketing Content Creator

Trinity Health; Newtown Square (Delaware County); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

PTO and holidays

Education assistance

Free onsite parking

Job summary

Trinity Health is seeking a Digital Marketing Specialist to support social media strategy and execution for THMA across Maryland, Delaware, and Pennsylvania. You will collaborate with cross-functional teams to deliver consumer-focused content that aligns with system-wide priorities.

The role involves data analysis, tracking results, and making recommendations to improve social media performance, with opportunities to influence campaigns and audiences across multiple hospitals.

Qualifications

• Bachelor’s degree required.
• 3+ years of relevant experience.
• Experience supporting enterprise social media channels.

Responsibilities

• Support the execution of THMA’s social media strategy for hospitals in MD, DE, and PA.
• Execute enterprise social media strategy and manage content calendars.
• Ensure adherence to social media standards and internal resources.
• Optimize content to align with audience interests and needs.
• Monitor sentiment and online conversations to identify issues.

Skills

Social media management

Content creation

Analytics

Video editing

Graphic design

Education

Bachelor's degree

Tools

Video editing software

Graphic design software

Job description

Employment Type:

Full time

Shift:

Description:

Job Title: Digital Marketing Specialist

Employment Type: Full-Time

Shift :Mon-Fri, days

*Location : The Digital Marketing Specialist can work out of either our Newtown Square, PA office OR our Silver Spring, MD office, depending on where the candidate lives and which location is closer.

Position Purpose

The Digital Marketing Specialist will report to the Regional Marketing Manager and will support the social media strategy and execution for Trinity Health Mid-Atlantic. This role involves collaborating with cross-functional teams to create consumer-focused content that engages various audiences. The specialist will ensure consistent, coordinated, and high-performing delivery that aligns with both system-wide and hospital-based priorities. Additionally, this position requires the ability to analyze data, track results, and make recommendations to improve performance of social media initiatives.

As a Digital Marketing Specialist, you will:

• Support the execution of THMA’s social media strategy for hospitals in Maryland, Delaware, and Pennsylvania.
• Execute enterprise social media strategy. Oversee workflows and content calendar management.
• Ensure adherence to established social media standards, training and internal resources to ensure consistent alignment across hospitals.
• Ensure that the content is optimized to align with the audience’s interests and needs.
• Monitor audience sentiment, reviews, comments, and online conversations to identify emerging issues and escalating sensitive or negative issues when needed.

Minimum Qualifications:

• Bachelor’s Degree in related field (required)
• 3+ years relevant work experience (required)
• Experience supporting enterprise social media channels with knowledge of modern platforms
• Video editing and graphic design skills.

Position Highlights and Benefits:

• Comprehensive benefit packages, including medical, dental, vision, mental health, paid time off, 403B, educationassistanceand voluntary benefits (pet insurance, accident insurance, hospitalindemnityand others) available fromthefirstday of employment.
• Work/Life balance with flexible schedules.
• Free onsite parking.
• Our mission and core values are what drive each member of Trinity Health to support each other, communicate openly and respectfully while embracing a culture that nurtures a healing, safe environment for all.
• Referral Rewards Program

Our Commitment

Rooted in our Mission and Core Values, we honor the dignity of every person and recognize the unique perspectives, experiences, and talents each colleague brings. By finding common ground and embracing our differences, we grow stronger together and deliver more compassionate, person-centered care. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by federal, state, or local law.