Digital Marketing Lead — Paid Media & Analytics

Financial Services of America Inc; Troy (AL); On-site; USD 65,000 - 81,000; Full time

Benefits offered by this job

Health Benefits

401k

Paid Time Off

Paid Holidays

Paid Licensing

Job summary

Financial Services of America is seeking a Digital Marketing Specialist to own the day-to-day execution, measurement and optimization of our digital marketing efforts. This is not a social media coordinator position.

You’ll handle paid media, conversion tracking, landing pages, pixels, GTM, analytics, SEO and retargeting to drive lead funnels and client acquisition. You’ll work with the Marketing Director and internal team to build a growing digital lead-generation engine, from ad to lead to

Qualifications

• 3+ years of hands-on digital/performance marketing experience.
• Experience with Meta Ads Manager, Google Ads, GA4, GTM.
• Proficient in landing pages and conversion optimization.
• Strong campaign analytics and reporting skills.
• Excel/Google Sheets and marketing data manipulation.

Responsibilities

• Build, manage and optimize campaigns across Meta/Facebook, Instagram, Google Ads, YouTube.
• Manage digital lead funnels including retirement campaigns and webinars.
• Configure Meta Pixel, GA4, GTM and tracking across platforms.
• Perform SEO and on-page optimization; monitor website performance.
• Continuously test audiences, creatives, headlines, copy and landing pages.

Skills

Digital marketing

Analytics

Lead generation

A/B testing

Tools

Meta Ads Manager

Google Ads

Google Analytics 4

Google Tag Manager

Meta Pixel & tracking

SEO

Landing pages

Job description

Financial Services of America is seeking a Digital Marketing Specialist to own the day-to-day execution, measurement and optimization of our digital marketing efforts. This is not a social media coordinator position.

You’ll handle paid media, conversion tracking, landing pages, pixels, GTM, analytics, SEO and retargeting to drive lead funnels and client acquisition. You’ll work with the Marketing Director and internal team to build a growing digital lead-generation engine, from ad to lead to