Digital Marketing Lead: Growth, Impact & Sustainability

Tradebe Environmental Services; Chicago (IL); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Competitive pay and benefits

Student loan repayment assistance

Generous vacation and sick plans

Medical (including telehealth), dental

401k Retirement match

Flexible spending accounts (FSA)

Health savings accounts (HSA)

Agency paid life and AD&D insurance

Career ladders, professional dev and晋

Job summary

Tradebe Environmental Services is seeking a Digital Marketing Specialist in Chicago to grow brand awareness, generate leads, and drive growth. You’ll own digital initiatives, turn data into insights, and simplify complex industrial solutions for a technical B2B audience.

You will lead website management, campaigns, analytics, content creation, and event support, with a focus on Sustainability at Work storytelling and a global, purpose-driven organization.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, Business, or a related field.
• 3+ years of experience in digital marketing, website management, or marketing communications.
• Hands-on experience managing WordPress websites and familiarity with SEO, SEM, email marketing, and marketing automation.
• Experience with analytics and reporting tools such as Google Analytics 4, along with CRM or marketing automation platforms.
• Experience in managing Hubspot Marketing will be highly valued.
• Strong content creation and graphic design skills, including experience with Adobe Creative Suite, or similar tools.
• Excellent written and verbal communication skills, with experience translating technical information for B2B audiences.

Responsibilities

• Manage and continuously improve Tradebe's U.S. website, including WordPress administration, content updates, UX improvements, SEO, website performance, and coordination with external web development partners as needed.
• Develop, execute, monitor, and optimize digital marketing campaigns across email, search, social media, and display channels to increase brand awareness, generate leads, and support commercial objectives.
• Monitor and analyze digital performance using tools such as Google Analytics 4, Google Tag Manager, Search Console, CRM platforms, and marketing automation tools.
• Develop and maintain marketing dashboards, KPIs, and campaign performance reporting, translating data into actionable recommendations and opportunities for improvement.
• Create and manage content for the company website, blog, and email campaigns.
• Develop marketing content tailored to industrial and technical B2B audiences, including case studies, brochures, presentations, infographics, and other digital and print collateral.
• Partner with Business Development, Sales, Operations, and subject matter experts to understand customer needs and technical solutions and translate them into clear, compelling marketing messages.
• Support the planning and execution of trade shows, industry conferences, customer events, and webinars, including logistics, promotional materials, digital promotion, lead capture, and post-event reporting.
• Own and manage the Online Store and internal employee ordering requests, approval workflow, fulfillment, and distribution of marketing apparel, swag, items for special customer requests, and events.
• Monitor, adhere to, and enforce and maintain the Marketing budget set by the EVP of Commercial and Business Operations for processing all online orders, purchase requisitions, payments, and guidelines for all marketing collateral, including trade show event items, including the upkeep and inventory maintenance of all marketing items such as trade show banners, tables, posters.
• Create and manage paid digital advertising campaigns, including Google Ads and LinkedIn Ads, with responsibility for targeting, execution, monitoring, and optimization.
• Perform additional duties as assigned.

Skills

Digital marketing

Lead generation

Content creation

B2B marketing

Campaign management

Strategic thinking

Education

Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, Business, or a related field

Tools

WordPress

GA4

Google Tag Manager

Search Console

CRM platforms

Marketing automation

HubSpot Marketing

Adobe Creative Suite

Job description

Tradebe Environmental Services is seeking a Digital Marketing Specialist in Chicago to grow brand awareness, generate leads, and drive growth. You’ll own digital initiatives, turn data into insights, and simplify complex industrial solutions for a technical B2B audience.

You will lead website management, campaigns, analytics, content creation, and event support, with a focus on Sustainability at Work storytelling and a global, purpose-driven organization.