Digital Marketing Lead

TRADEBE

Chicago (IL)

On-site

USD 70,000 - 95,000

Full time

3 days ago

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Benefits offered by this job

Competitive pay and benefits

Student loan repayment assistance

Generous vacation and sick plans

Medical (including telehealth), dental

401k Retirement match

Flexible spending accounts (FSA)

Health savings accounts (HSA)

Agency paid life and AD&D insurance

Career ladders, professional dev and晋

Job summary

Tradebe Environmental Services is seeking a Digital Marketing Specialist in Chicago to grow brand awareness, generate leads, and drive growth. You’ll own digital initiatives, turn data into insights, and simplify complex industrial solutions for a technical B2B audience.

You will lead website management, campaigns, analytics, content creation, and event support, with a focus on Sustainability at Work storytelling and a global, purpose-driven organization.

Qualifications

Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, Business, or a related field.
3+ years of experience in digital marketing, website management, or marketing communications.
Hands-on experience managing WordPress websites and familiarity with SEO, SEM, email marketing, and marketing automation.
Experience with analytics and reporting tools such as Google Analytics 4, along with CRM or marketing automation platforms.
Experience in managing Hubspot Marketing will be highly valued.
Strong content creation and graphic design skills, including experience with Adobe Creative Suite, or similar tools.
Excellent written and verbal communication skills, with experience translating technical information for B2B audiences.

Responsibilities

Manage and continuously improve Tradebe's U.S. website, including WordPress administration, content updates, UX improvements, SEO, website performance, and coordination with external web development partners as needed.
Develop, execute, monitor, and optimize digital marketing campaigns across email, search, social media, and display channels to increase brand awareness, generate leads, and support commercial objectives.
Monitor and analyze digital performance using tools such as Google Analytics 4, Google Tag Manager, Search Console, CRM platforms, and marketing automation tools.
Develop and maintain marketing dashboards, KPIs, and campaign performance reporting, translating data into actionable recommendations and opportunities for improvement.
Create and manage content for the company website, blog, and email campaigns.
Develop marketing content tailored to industrial and technical B2B audiences, including case studies, brochures, presentations, infographics, and other digital and print collateral.
Partner with Business Development, Sales, Operations, and subject matter experts to understand customer needs and technical solutions and translate them into clear, compelling marketing messages.
Support the planning and execution of trade shows, industry conferences, customer events, and webinars, including logistics, promotional materials, digital promotion, lead capture, and post-event reporting.
Own and manage the Online Store and internal employee ordering requests, approval workflow, fulfillment, and distribution of marketing apparel, swag, items for special customer requests, and events.
Monitor, adhere to, and enforce and maintain the Marketing budget set by the EVP of Commercial and Business Operations for processing all online orders, purchase requisitions, payments, and guidelines for all marketing collateral, including trade show event items, including the upkeep and inventory maintenance of all marketing items such as trade show banners, tables, posters.
Create and manage paid digital advertising campaigns, including Google Ads and LinkedIn Ads, with responsibility for targeting, execution, monitoring, and optimization.
Perform additional duties as assigned.

Skills

Digital marketing

Lead generation

Content creation

B2B marketing

Campaign management

Strategic thinking

Education

Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, Business, or a related field

Tools

WordPress

GA4

Google Tag Manager

Search Console

CRM platforms

Marketing automation

HubSpot Marketing

Adobe Creative Suite

Job description

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Business Line: Environmental Services & Global Functions

Description:

Tradebe is a group of industrial businesses with the commitment of creating a more sustainable planet and making significant contributions to human wellbeing. In the US, we are leaders focused on recycling and circular economy, managing all different environmental liabilities in a sustainable way.

What will you do? Make an impact!

Bring your digital marketing expertise to a growing, purpose-driven organization where your work will have a direct impact on brand awareness, lead generation, and business growth. As a Digital Marketing Specialist, you'll have the opportunity to take ownership of digital initiatives, turn data into actionable insights, and make complex industrial and environmental solutions easy to understand.

The position will play a key role in advancing Tradebe's digital marketing capabilities while promoting our \"Sustainability at Work\" story and broader sustainability initiatives.

Key Job Responsibilities

Manage and continuously improve Tradebe's U.S. website, including WordPress administration, content updates, UX improvements, SEO, website performance, and coordination with external web development partners as needed.
Develop, execute, monitor, and optimize digital marketing campaigns across email, search, social media, and display channels to increase brand awareness, generate leads, and support commercial objectives.
Monitor and analyze digital performance using tools such as Google Analytics 4, Google Tag Manager, Search Console, CRM platforms, and marketing automation tools.
Develop and maintain marketing dashboards, KPIs, and campaign performance reporting, translating data into actionable recommendations and opportunities for improvement.
Create and manage content for the company website, blog, and email campaigns.
Develop marketing content tailored to industrial and technical B2B audiences, including case studies, brochures, presentations, infographics, and other digital and print collateral.
Partner with Business Development, Sales, Operations, and subject matter experts to understand customer needs and technical solutions and translate them into clear, compelling marketing messages.
Support the planning and execution of trade shows, industry conferences, customer events, and webinars, including logistics, promotional materials, digital promotion, lead capture, and post-event reporting.
Own and manage the Online Store and internal employee ordering requests, approval workflow, fulfillment, and distribution of marketing apparel, swag, items for special customer requests, and events.
Monitor, adhere to, and enforce and maintain the Marketing budget set by the EVP of Commercial and Business Operations for processing all online orders, purchase requisitions, payments, and guidelines for all marketing collateral, including trade show event items, including the upkeep and inventory maintenance of all marketing items such as trade show banners, tables, posters.
Create and manage paid digital advertising campaigns, including Google Ads and LinkedIn Ads, with responsibility for targeting, execution, monitoring, and optimization.
Perform additional duties as assigned.

Do you have what it takes?

Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, Business, or a related field.
3+ years of experience in digital marketing, website management, or marketing communications.
Hands-on experience managing WordPress websites and familiarity with SEO, SEM, email marketing, and marketing automation.
Experience with analytics and reporting tools such as Google Analytics 4, along with CRM or marketing automation platforms.
Experience in managing Hubspot Marketing will be highly valued.
Strong content creation and graphic design skills, including experience with Adobe Creative Suite, or similar tools.
Excellent written and verbal communication skills, with experience translating technical information for B2B audiences. Experience in industrial, environmental, manufacturing, engineering, energy, or other technical sectors is a plus.

What does the interview process look like?

We believe in a transparent hiring process that values everyone’s time and engagement. Candidates should expect the hiring process to follow the order below. At any point in the process, candidates may be declined.

Selected candidates who have completed the application will be invited to schedule a 30-minute screening call with our talented Recruiters.

Next, candidates will be scheduled for a Teams interview with the Director of Business Operations and Global Brand and Communications Director.

Finally, candidates may be scheduled for an on-site interview the Director of Business Operations and the Divisional People & Culture Manager.

What’s in for you?

This is an opportunity to join Tradebe at a time of transformation and growth, where Marketing has the opportunity to play an increasingly important role in supporting the business.

You will have the ownership and autonomy to shape how we approach digital marketing, improve our capabilities, and bring new ideas to life. Rather than simply executing established processes, you will have the opportunity to challenge how we work and help build stronger, more effective marketing practices.

Your work will have direct visibility and business impact. From strengthening our digital presence and generating leads to supporting commercial teams and improving how we measure marketing performance, you will be able to see how your contributions help drive the business forward.

If you are looking for a role where you can take ownership, influence change, and make a measurable impact, Tradebe offers the opportunity to do so in a global, purpose-driven organization.

Why Tradebe is Right for You