Digital Marketing & Lead Generation Coordinator

Freelance Latin America; United States; Remote; USD 34,000 - 55,000; Part time

Benefits offered by this job

Fully remote work

Part-time schedule (EST)

Long-term collaboration

Training and onboarding support

Exposure to international teams

Job summary

Freelance Latin America seeks a semi-senior Digital Marketing & Lead Generation Coordinator to support a U.S.-based business with digital presence and B2B lead generation. You will manage content, SEO, social media, prospect research, and performance analysis to generate qualified opportunities and increase brand visibility.

The role requires 3+ years in digital marketing, strong LinkedIn/Instagram expertise, SEO know-how, and proficiency with Canva and CRM/email tools.

Qualifications

• 3+ years of professional digital marketing experience with a focus on B2B lead generation
• Proven track record managing LinkedIn and Instagram accounts and creating content for these platforms
• Solid knowledge of SEO, Google Analytics, Google Search Console, and Google Business Profile optimization
• Experience with prospect research and identifying qualified B2B leads and opportunities
• Proficiency with Canva and basic photo/video editing tools
• Experience with CRM and email marketing platforms (HubSpot, Mailchimp, Constant Contact, or similar)
• Strong analytical skills to interpret marketing data and drive improvements
• Excellent written and verbal English communication and persuasive copywriting
• Strong organization and time-management and ability to work remotely in a part-time capacity
• Bachelor’s degree in Marketing, Communications, or related field preferred
• Reliable internet and suitable remote workspace

Responsibilities

• Develop and manage a content calendar for LinkedIn and Instagram
• Turn services and capabilities into engaging posts, case studies, and website content
• Manage and optimize Google Business Profile for local visibility
• Conduct SEO and keyword research to identify opportunities
• Coordinate updates to website content and landing pages for organic visibility
• Research and qualify potential B2B prospects and opportunities
• Monitor and report on marketing performance across channels
• Maintain accurate lead and opportunity data in CRM
• Provide actionable insights from campaign results
• Conduct market research to identify opportunities and channels
• Recommend improvements based on performance data

Skills

LinkedIn management

Instagram management

SEO

Google Analytics

Lead generation

Content creation

Copywriting

Remote work

Project management

Data analysis

Education

Bachelor’s degree in Marketing or Communications

Tools

Canva

Photo/Video editing software

HubSpot

Mailchimp

Constant Contact

Job description

We are seeking a semi-senior Digital Marketing & Lead Generation Coordinator to support a growing U.S.-based business with its digital presence and B2B lead generation efforts. This role combines content creation, SEO, social media, prospect research, and performance analysis to increase brand visibility and generate qualified business opportunities.

Duties / Task to perform

• Develop and manage a consistent content calendar for LinkedIn and Instagram, aligning content with brand messaging and lead generation goals.
• Turn completed projects, services, and business capabilities into engaging social posts, case studies, website content, and visual assets.
• Manage and optimize the Google Business Profile to improve local search visibility and engagement.
• Conduct SEO and keyword research to identify content opportunities, ranking improvements, and optimization needs.
• Coordinate updates to website content, landing pages, and project pages to support organic visibility and lead capture.
• Research and qualify potential B2B prospects, including contractors, developers, property managers, architects, and other relevant decision-makers.
• Research and track relevant public and private bid opportunities, project announcements, and potential business opportunities.
• Support targeted email marketing campaigns for prospecting, lead acquisition, and lead nurturing.
• Create and edit digital assets using tools such as Canva and basic photo/video editing platforms.
• Monitor digital marketing performance across social media, search, website, email, and lead generation activities.
• Maintain accurate lead and opportunity information within CRM and tracking systems.
• Prepare concise performance reports and provide actionable insights based on campaign and channel results.
• Conduct competitor and market research to identify emerging opportunities, tactics, and digital channels.
• Proactively recommend improvements to digital marketing and lead generation activities based on performance data.

• 3+ years of professional digital marketing experience, with a strong focus on B2B lead generation.
• Proven experience managing professional LinkedIn and Instagram accounts and developing content for these platforms.
• Solid knowledge of SEO principles, Google Analytics, Google Search Console, and Google Business Profile optimization.
• Experience conducting prospect research and identifying qualified B2B leads and business opportunities.
• Proficiency with content creation tools such as Canva and basic photo/video editing software.
• Experience with CRM and email marketing platforms such as HubSpot, Mailchimp, Constant Contact, or similar tools.
• Strong research and analytical skills with the ability to interpret marketing data and identify actionable improvements.
• Excellent written and verbal English communication skills, including persuasive marketing copywriting.
• Strong organizational and time-management skills with the ability to manage multiple priorities independently.
• Proactive, self-directed approach and ability to work effectively in a remote, part-time environment.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Reliable internet connection and a suitable remote workspace.
  

Schedule & availability: Part-Time, Monday to Friday 8:00 AM to 12:00 PM (EST)

• Fully remote work environment
• Stable, long-term collaboration
• Clear scope of responsibilities and structured workflows
• Training and onboarding support
• Opportunity to work with international teams
• Exposure to modern tools and professional processes
• Supportive and collaborative work culture
• Opportunity for skill development and career growth

Before You Apply, Please Read:

At Freelance Latin America, we’re excited to connect you with meaningful remote opportunities. However, we want to be clear:

These are professional roles with set schedules defined by the client.

Consistent availability is expected. You will have a set work schedule determined by the client, and you are expected to be present during those hours.

You’ll follow their company guidelines, communication practices, and workflows, ensuring seamless collaboration.

KPIs and goals matter.

Your performance will be measured to ensure alignment with client expectations and project objectives.

Training may be required.

You might need to complete training to fully understand your role, tools, and client processes.

Commitment and responsibility are essential.

We work with clients who rely on your dedication to deliver consistent, high-quality results. This is key to building trust and long-term partnerships.

Ready to grow your career with us?