Digital Marketing Intern - Summer 2027

Colonial Group; Grand Rapids (MI); Hybrid; USD 21,000 - 28,000; Full time

Benefits offered by this job

Mentorship from marketing leaders

Paid internship

Hybrid work model

Job summary

Independent Bank in Grand Rapids, MI is seeking a Digital Marketing Intern for a full-time hybrid internship at our Downtown Grand Rapids office. You will work with the marketing team to develop and implement digital marketing strategies that drive engagement and brand awareness.

This paid internship offers real-world experience and mentorship. You will contribute to social media, content creation, email marketing, analytics tracking, and other marketing activities while you learn from industry

Qualifications

• Currently pursuing a degree in marketing, business, or related field.
• Strong interest in digital marketing concepts and trends.
• Familiarity with social media platforms and email marketing.
• Excellent written and verbal communication.
• Creativity and multitasking ability.
• Proactive and self-motivated to learn and contribute.

Responsibilities

• Assist in creation and execution of digital marketing campaigns.
• Contribute to content creation for social media, website, and email campaigns.
• Monitor and engage with our online community across social channels.
• Analyze marketing analytics to identify trends, insights, and opportunities.
• Collaborate with the marketing team to brainstorm ideas and develop strategies.

Skills

Digital marketing

Social media

Content creation

Analytical thinking

Communication skills

Education

Pursuing marketing degree

Tools

Email marketing tools

Content management systems

Job description

Be Proud, Be YOU, Be Independent!

Are you interested in exploring your potential and growing from real-world experience? If so, we are looking for goal-oriented, disciplined, and eager-to-learn individuals to be a part of our 2027 Internshipprogram. At Independent Bank we promote a culture that encourages professional growth and embraces the collective sum of your individual differences, life experiences, knowledge, innovation, self-expression, unique capabilities and talent. We value diversity of thought, ideas, and background. Our inclusive and collaborative culture helps us find the best solutions to meet the needs of our clients and company.

As a Digital Marketing Intern at our Downtown Grand Rapids office, you will have theopportunity to work closely with our marketing team to develop and implement digital marketing strategies that will drive engagement and brand awareness. You will contribute to various aspects of digital marketing including social media management, content creation, email marketing, analytics tracking, and more. This is a full-time hybrid opportunity at our Grand Rapids East Beltline office.

Why You Should Apply:

• Earn a competitive hourly wage.
• Full-Time opportunity for the summer.
• Receive development and mentoring from leaders of Independent Bank.
• Collaborate with fellow interns and business partners.
• Assist other departments and teams as needed.
• Participate in a joint intern project and present your group’s recommendations to Independent Bank’s executive leadership team.

What You Will Do:

• Assist in the creation and execution of digital marketing campaigns.
• Contribute to content creation for social media platforms, website, and email marketing campaigns.
• Monitor and engage with our online community across various social media channels.
• Analyze marketing analytics data to identify trends, insights, and opportunities for improvement.
• Collaborate with the marketing team to brainstorm ideas and develop compelling communication strategies.

What We’re Looking For:

• Currently pursuing a degree in marketing, business, or a related field.
• Strong interest and understanding of digital marketing concepts and trends.
• Familiarity with social media platforms, email marketing tools, and content management systems.
• Excellent written and verbal communication skills.
• Creativity, attention to detail, and the ability to multitask.
• Proactive and self-motivated with a willingness to learn and contribute to the team.

Investing in your career can feel overwhelming when there are so many choices, and we understand your time is valuable. We are committed to making a positive difference in the lives of our clients, shareholders, and the communities we serve, and will empower you to Be Independent.

Be Successful. Be YOU. Be Independent.