Digital Marketing Intern

Royal Credit Union Inc.; Eau Claire (WI); On-site; USD 23,000 - 28,000; Part time

Job summary

The Digital Marketing Intern at Royal Credit Union will support digital campaigns, website content updates, and performance analytics to improve member engagement and ROI. You’ll work onsite in Eau Claire, WI, with a program designed for a 12-month internship while you remain enrolled at school.

Responsibilities include coordinating campaigns across Google Ads, email, and social channels; maintaining Kentico CMS content; and producing timely reports with Google Analytics and Tag Manager to drive

Qualifications

• Enrolled in a university/tech college for the duration of the internship.
• Pursuing a degree in Marketing, Digital Marketing, technology, ICT, or similar field.

Responsibilities

• Coordinate and report on digital marketing campaigns across Google Ads, social media, and banking promotions.
• Maintain and update content in Kentico CMS; ensure brand alignment and site performance.
• Assist with SEO/SEM using tools like Google Search Console, Moz, SEMRush, and Screaming Frog.
• Prepare reports on campaign performance, web traffic, and KPIs; support dashboards and data reporting.
• Collaborate with Marketing to develop content ideas and provide project support.

Skills

Digital marketing

Analytics

Communication skills

Team collaboration

Education

Enrolled in Marketing/DM program

Tools

Google Analytics

Google Tag Manager

Moz

SEMRush

Screaming Frog

Power BI

Looker Studio

Kentico CMS

Job description

Hey Students! Are you excited by digital campaigns, website content, and turning data into actionable insights? Become a Digital Marketing Intern at Royal Credit Union! In this role,you’llsupport digital advertising and email initiatives, update andoptimizewebsite content, and analyze campaign and web performance to help strengthen Member engagement and marketing ROI.

All applicants must be located in the Chippewa Valley Area & include a resume, cover letter, transcript and their anticipated graduation date when applying. If selected for the internship, you must be able to commit to the full 12 months and be enrolled at a university or technical college throughout the length of the internship. Must be able to work onsite at the Royal Credit Union Corporate Center in Eau Claire, WI, throughout the school year and during breaks.

Why Royal?

• Member and Community Focused: We are dedicated to making a positive impact on ourMembersand the communities we serve, going beyond financial services to enrich lives and foster growth.
• Supportive Environment: Join a collaborative,values-driven workplace that is always evolving. We support each other and work together to achieve our goals.
• Professional Growth: We offernumerousopportunities for training and advancement, helping you continuously develop and advance your skills.
• Empowerment: We empower our team members to make decisions and drive initiatives that help ourMembersachieve their financial goals. Your ideas and contributions are valued and encouraged.
• Community Involvement: Engage with your local community through various initiatives and events, making a tangibledifferencewhere you live and work. Be part of something bigger.

WhatYou’llDo:

The Digital Marketing Intern plays an active role in supporting the marketing team with the planning, execution, and evaluation of marketing projects and campaign initiatives. This position willassistwith a wide range of activities, including digital campaign coordination, performance reporting, website content management system (CMS) updates, search and answer engine optimization (SEO/AEO), and various other digital marketing needs. This position is also responsible for monitoring and analyzing campaign data, providingtimelyand actionable insights tooptimizeadvertising efforts, improve Member engagement, and provide recommendations on improvingmarketing'sROI.

What’s It Like Being an Intern at Royal Credit Union? Watch Here!

Our CommitmentToYou:

• Compensation: $17.85-19.98 (candidates with significant related experience may be higher)

Intern Responsibilities Include, But Are Not Limited To:

• Support digital marketing campaigns by coordinating and reporting on initiatives across Google Advertising, social media, and online and mobile banking promotions
• Maintain Royal Credit Union’s website by updating content in Kentico, uploading images and videos, checking accuracy and brand alignment, and helpingoptimizewebsite performance with Google Analytics and Google Tag Manager.
• Assistwith search and answer engine optimization by using tools such as Google Search Console, Moz,Squiz,Siteimprove,SEMRush, and Screaming Frog to support link-building and content optimization projects.
• Prepare reports and actionable insights on campaign, SEO, web traffic, and performance data; support dashboards and data reporting; and helpidentifycreative solutions for evolving data needs and omni-channel campaign efforts.
• Collaborate with the Marketing team to develop creative ideas for content, campaigns, and advertising, while providing organized administrative and project support and completing other assigned responsibilities in alignment with Royal’s culture and compliance expectations.

What’s NeededForThis Position:

• Enrolled at a university or technical college throughout the length of the internship, pursuing a degree in Marketing, Digital Marketing,technology, Information CommunicationTechnologyor similar field.
• Must be bondable.

• Ability to manage multiple deadlines and shifting priorities with minimal supervision.
• Strong written and verbal communication skills with excellent time management.

WhatWe’dLoveToSee:

• Experience working, volunteering, orparticipatingona team or club in a similar field.
• Experience and/or knowledge of analytics and reporting software, including Google Analytics, Google Looker Studio, Google Tag Manager, and Power BI.
• Experience and/or knowledge of SEO principles.
• Work efficiently in ahigh volumeenvironment with multiple deadlines and changing priorities.
• Excellent organizational,interpersonaland written communication skills.
• Ability to work independently.

Work Schedule:

• Workingapproximately15-20hours per week during the school yearand40hours per week during the summer. Generally working variable hours between 8:00am – 5:00pm Monday through Friday based on class schedule.
• Must be able to work remote throughout the school year and during breaks.
• This is a limited term, non-benefit eligible, position that will go from January 2027 through January 2028.
• Must be able to commit to the12month internship.

Training:

• Prior to starting a normal work schedule, new Royal team members must attend Foundation Training at our Corporate Center in Eau Claire, WI from 9:00am - 4:30pm on Monday and Tuesday during their first week of employment.Out-of-town learners may be eligible for reimbursement of travel and lodging expenses, subject to Royal's travel and expense reimbursement guidelines.
• Foundation Training covers fundamental information about Royal’s culture and core values which sets the stage for team members to be successful within our organization.