Digital Marketing Intern: Content Strategy & Audits (Summer 2027)

Perrigo; Grand Rapids (MI); On-site; USD 25,000 - 39,000; Full time

Job summary

Perrigo invites you to join the Digital Content team in Grand Rapids for a 14-week Summer 2027 internship focused on evaluating and standardizing digital content across brands and retailers. You will conduct audits, develop scalable templates, and help shape content strategy with cross-functional partners.

The role emphasizes hands-on content assessment, toolkit development, and collaboration across Marketing, Sales, Design, and Digital Operations, building practical experience for a career in

Qualifications

• Currently pursuing a Bachelor's or Master's degree in Marketing, Digital Marketing, Communications, Advertising, Business, Digital Media, or a related field.
• Strong interest in digital content, eCommerce, consumer behavior, retail media, and digital experiences.
• Curiosity and willingness to learn about digital content strategy, content optimization, and consumer experience.
• Strong proficiency in Microsoft PowerPoint with the ability to create polished, visually compelling presentations and toolkits.
• Excellent organizational skills and attention to detail.
• Analytical mindset with the ability to identify patterns, insights, and opportunities.
• Strong written and verbal communication skills.

Responsibilities

• Conduct comprehensive audits of PDPs, retailer content, digital shelf assets, enhanced content, imagery, and brand content across key retailer and eCommerce platforms.
• Assess content quality, consistency, completeness, and adherence to established content standards.
• Identify content gaps, optimization opportunities, and opportunities to improve the consumer experience.
• Benchmark competitive brands and document best-in-class digital content experiences across categories and channels.
• Develop content scorecards and assessments to evaluate content health across product portfolios.

Skills

Digital content

eCommerce

Consumer behavior

Retail media

Digital experiences

PowerPoint

Organization

Analytical thinking

Communication skills

Education

Bachelor's or Master's degree in Marketing / related field

Tools

PowerPoint

Figma

Adobe Creative Suite

Job description

Perrigo invites you to join the Digital Content team in Grand Rapids for a 14-week Summer 2027 internship focused on evaluating and standardizing digital content across brands and retailers. You will conduct audits, develop scalable templates, and help shape content strategy with cross-functional partners.

The role emphasizes hands-on content assessment, toolkit development, and collaboration across Marketing, Sales, Design, and Digital Operations, building practical experience for a career in