Perrigo Aspire Commercial Internship Program - Digital Marketing Summer 2027

Perrigo; Grand Rapids (MI); On-site; USD 25,000 - 39,000; Full time

Job summary

Perrigo invites you to join the Digital Content team in Grand Rapids for a 14-week Summer 2027 internship focused on evaluating and standardizing digital content across brands and retailers. You will conduct audits, develop scalable templates, and help shape content strategy with cross-functional partners.

The role emphasizes hands-on content assessment, toolkit development, and collaboration across Marketing, Sales, Design, and Digital Operations, building practical experience for a career in

Qualifications

• Currently pursuing a Bachelor's or Master's degree in Marketing, Digital Marketing, Communications, Advertising, Business, Digital Media, or a related field.
• Strong interest in digital content, eCommerce, consumer behavior, retail media, and digital experiences.
• Curiosity and willingness to learn about digital content strategy, content optimization, and consumer experience.
• Strong proficiency in Microsoft PowerPoint with the ability to create polished, visually compelling presentations and toolkits.
• Excellent organizational skills and attention to detail.
• Analytical mindset with the ability to identify patterns, insights, and opportunities.
• Strong written and verbal communication skills.

Responsibilities

• Conduct comprehensive audits of PDPs, retailer content, digital shelf assets, enhanced content, imagery, and brand content across key retailer and eCommerce platforms.
• Assess content quality, consistency, completeness, and adherence to established content standards.
• Identify content gaps, optimization opportunities, and opportunities to improve the consumer experience.
• Benchmark competitive brands and document best-in-class digital content experiences across categories and channels.
• Develop content scorecards and assessments to evaluate content health across product portfolios.

Skills

Digital content

eCommerce

Consumer behavior

Retail media

Digital experiences

PowerPoint

Organization

Analytical thinking

Communication skills

Education

Bachelor's or Master's degree in Marketing / related field

Tools

PowerPoint

Figma

Adobe Creative Suite

Job description

Perrigo

Perrigo Aspire Commercial Internship Program - Digital Marketing Summer 2027

Location: Grand Rapids, MI, US, 49503

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All

We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to a blended-branded business to win in self-care.

Description Overview

We are seeking a motivated, creative, and detail-oriented Digital Content Excellence Intern to support our Digital Content organization in evaluating, optimizing, and standardizing digital content across our portfolio of products and brands.

This role will focus on conducting comprehensive content audits, identifying content gaps and optimization opportunities, benchmarking best-in-class digital content experiences, and developing scalable tools and templates that improve the quality and consistency of digital content across channels.

The ideal candidate combines an interest in digital marketing, eCommerce, content strategy, and visual design, with strong analytical and presentation skills. This individual should be comfortable evaluating content from both a consumer and business perspective while creating visually compelling tools and resources that can be leveraged across the organization.

Scope of the Role

Content Audit & Competitive Analysis

• Conduct comprehensive audits of Product Detail Pages (PDPs), retailer content, digital shelf assets, enhanced content, imagery, and brand content across key retailer and eCommerce platforms.
• Assess content quality, consistency, completeness, and adherence to established content standards.
• Identify content gaps, optimization opportunities, and opportunities to improve the consumer experience.
• Benchmark competitive brands and document best-in-class digital content experiences across categories and channels.
• Develop content scorecards and assessments to evaluate content health across product portfolios.

Digital Content Toolkit & Standards Development

• Support the creation of a comprehensive digital content toolkit to be used across future product launches, content refreshes, packaging updates, and digital content initiatives.
• Develop standardized templates, frameworks, and best-practice guides for digital content creation.
• Organize and document best-in-class examples of PDP content, imagery, videos, comparison charts, enhanced content, and retailer-specific executions.

Experience Required

• Qualifications
  • Currently pursuing a Bachelor's or Master's degree in Marketing, Digital Marketing, Communications, Advertising, Business, Digital Media, or a related field.
  • Strong interest in digital content, eCommerce, consumer behavior, retail media, and digital experiences.
  • Curiosity and willingness to learn about digital content strategy, content optimization, and consumer experience.
  • Strong proficiency in Microsoft PowerPoint with the ability to create polished, visually compelling presentations and toolkits.
  • Excellent organizational skills and attention to detail.
  • Analytical mindset with the ability to identify patterns, insights, and opportunities.
  • Strong written and verbal communication skills.
• Preferred Skills
  • Experience using PowerPoint Figma, Adobe Creative Suite, or similar design tools.
  • Understanding of digital shelf content, SEO fundamentals, retail media content, or consumer marketing.
  • Experience conducting research, audits, competitive analysis, or data organization projects.
  • Strong visual storytelling and presentation design skills.
• What You'll Gain
  • Hands‑on experience evaluating digital content across major retailer and eCommerce platforms.
  • Exposure to digital content strategy, content optimization, digital shelf best practices, and consumer engagement.
  • Experience developing content standards, templates, and scalable tools used across the organization.
  • Opportunity to collaborate with Marketing, Sales, Design, Digital Content, and Digital Operations teams.
  • Mentorship from experienced digital content and digital transformation leaders.
  • Exposure to real‑world business challenges and digital content initiatives that impact business growth.
• Internship Project Deliverables

  By the end of the internship, the intern will be expected to:

  • Complete a comprehensive digital content audit across assigned product portfolios and retailer platforms.
  • Develop a content health assessment identifying strengths, gaps, and optimization opportunities.
  • Develop digital content standards and guidelines that promote consistency across brands and channels.
  • Present findings, insights, and recommendations to key stakeholders.
  • Deliver a scalable content resource that can be leveraged by Digital Content, Marketing, Sales, and Creative teams for future initiatives.

Additional Considerations

• Openings in Grand Rapids, Michigan
• Full‑time, 40 hours per week
• 14‑week internship: May 11 - Aug 12 2027

Benefits

We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Find out more about Total Rewards at Perrigo.

We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. Our full Equal Employment Opportunity and Aff… Statement is available on our main career site in English and Spanish and will be provided in other accessible forms for persons with disabilities. #DIV #weareperrigo

Nearest Major Market: Grand Rapids

Equal Employment Opportunity/M/F/disability/protected veteran status.