Digital Marketing Content Intern: Optimize & Benchmark

Perrigouk; Grand Rapids, Northern (MI, KY); Hybrid; USD 22,000 - 28,000; Full time

Benefits offered by this job

Career development opportunities

Forbes Best Employers by State 2024

Job summary

Perrigo invites applications for the Digital Marketing Summer 2027 Internship to support the Digital Content organization in evaluating and standardizing content across brands. The role emphasizes audits, optimization opportunities, and scalable tools to improve consistency across channels.

Ideal candidates are pursuing a Marketing-related degree with a passion for digital experiences and eCommerce, plus strong PowerPoint and presentation design skills for cross-functional collaboration.

Qualifications

• Currently pursuing a Bachelor's or Master's degree in Marketing, Digital Marketing, Communications, Advertising, Business, Digital Media, or a related field.
• Strong interest in digital content, eCommerce, consumer behavior, retail media, and digital experiences.
• Curiosity and willingness to learn about digital content strategy, content optimization, and consumer experience.
• Strong proficiency in Microsoft PowerPoint with the ability to create polished, visually compelling presentations and toolkits.
• Excellent organizational skills and attention to detail.
• Analytical mindset with the ability to identify patterns, insights, and opportunities.
• Strong written and verbal communication skills.

Responsibilities

• Conduct content audits of PDPs, retailer content, digital shelf assets, enhanced content, imagery, and brand content across platforms.
• Assess content quality, consistency, completeness, and adherence to content standards.
• Identify content gaps and optimization opportunities to improve consumer experience.
• Benchmark competitive brands and document best-in-class digital content experiences.
• Develop content scorecards to evaluate health across product portfolios.
• Contribute to the creation of a digital content toolkit and templates.

Skills

Proficient PowerPoint

Analytical mindset

Strong communication

Attention to detail

Education

Bachelor's or Master's in Marketing or related field

Tools

PowerPoint

Figma

Adobe Creative Suite

Job description

Perrigo invites applications for the Digital Marketing Summer 2027 Internship to support the Digital Content organization in evaluating and standardizing content across brands. The role emphasizes audits, optimization opportunities, and scalable tools to improve consistency across channels.

Ideal candidates are pursuing a Marketing-related degree with a passion for digital experiences and eCommerce, plus strong PowerPoint and presentation design skills for cross-functional collaboration.