Digital Content Strategy Intern - 14-Week, Grand Rapids

Perrigo Company; Grand Rapids (MI); Sur place; USD 21 000 - 28 000; Plein temps

Avantages offerts par ce poste

Mentorship

Career development opportunities

Résumé du poste

Perrigo Company is seeking a motivated Digital Content Excellence Intern to support its Digital Content organization. This role focuses on auditing, optimizing, and standardizing digital content across brands and channels, with emphasis on PDPs, retailer content, and imagery.

The ideal candidate combines interest in digital marketing and content strategy with strong analytical and presentation skills, able to create tools and templates used across the organization.

Qualifications

• Currently pursuing a Bachelor’s or Master’s degree in Marketing, Digital Marketing, Communications, Advertising, Business, Digital Media, or a related field.
• Strong interest in digital content, eCommerce, consumer behavior, retail media, and digital experiences.
• Curiosity and willingness to learn about digital content strategy, content optimization, and consumer experience.
• Proficiency in Microsoft PowerPoint with the ability to create polished, visually compelling presentations and toolkits.
• Excellent organizational skills and attention to detail.
• Analytical mindset with the ability to identify patterns, insights, and opportunities.
• Strong written and verbal communication skills.

Responsabilités

• Conduct comprehensive content audits of PDPs, retailer content, digital shelf assets, enhanced content, imagery, and brand content across platforms.
• Assess content quality, consistency, completeness and adherence to standards.
• Identify content gaps and opportunities to improve consumer experience.
• Benchmark competitive brands and document best-in-class digital content experiences.
• Develop content scorecards and assessments to evaluate content health.

Connaissances

PowerPoint

Analytical mindset

Communication skills

Attention to detail

Organizational skills

Digital marketing interest

Formation

Bachelor’s or Master’s in Marketing/related field

Outils

PowerPoint

Figma

Adobe Creative Suite

Description du poste

Perrigo Company is seeking a motivated Digital Content Excellence Intern to support its Digital Content organization. This role focuses on auditing, optimizing, and standardizing digital content across brands and channels, with emphasis on PDPs, retailer content, and imagery.

The ideal candidate combines interest in digital marketing and content strategy with strong analytical and presentation skills, able to create tools and templates used across the organization.