Digital Marketing Experience Manager II

Altafiber; Cincinnati (OH); On-site; USD 70,000 - 110,000; Full time

Job summary

Altafiber is seeking a Digital Experience Marketing Manager II to partner with IT, Product, Contact Center Ops, Branding and Marketing to develop digital experience projects for new and existing customers across altafiber.com, Hawaiiantel.com, and self-service platforms.

This role drives requirements, UAT, and roadmap support, while collaborating on wireframes, user flows, and eCommerce experiences across websites, shopping carts, and self-service apps.

Qualifications

• 3 to 5 years in digital marketing, digital experience, eCommerce, UX/UI, or related disciplines.
• Experience with website shopping carts, online ordering flows, digital self-service platforms, or eCommerce experiences preferred.

Responsibilities

• Establish requirements, test, and execute projects based on the digital experience roadmap for mobile and desktop; includes monthly, quarterly, and off-cycle projects.
• User Acceptance Testing (UAT) with Testing Plan Creation and Execution.
• Assist with Digital Experience Roadmap Creation and strategy behind the roadmap.
• Collaborate with IT to solve in-production UX and performance issues affecting digital platforms and enhancements.
• Work with IT, Product, and Marketing to create wireframes, user flows, and experience requirements for digital enhancements across websites, shopping carts, and self-service applications.

Skills

Digital marketing

UX/UI

Wireframing

Figma

Customer journey mapping

eCommerce

Education

Bachelor's Degree or equivalent

Tools

Figma

Job description

The Digital Experience Marketing Manager II role is responsible for working cross-functionally with IT, Product, Contact Center Ops, Branding and Marketing to develop digital experience projects to enhance our experience for both new and existing customers. This role will work across all digital platforms (mobile/desktop), for both altafiber - Hawaiian Telcom, including: altafiber.com, Hawaiiantel.com, website shopping carts, company self-service platforms - applications.

Essential Functions

• Establish requirements, test, and execute projects based on the digital experience roadmap, for both mobile and desktop; this includes monthly, quarterly, and off-cycle projects
• User Acceptance Testing (UAT)
  • Testing Plan Creation
  • Testing Plan Execution (Monthly, quarterly, and off-cycle)
• Assist with Digital Experience Roadmap Creation and the strategy behind the roadmap
• Work with IT to solve in-production user experience and performance issues affecting our digital platforms as well as needed enhancements and improvements
• Collaborate with IT, Product, and Marketing teams to create wireframes, user flows, and experience requirements for digital enhancements across websites, shopping carts, and self-service applications

Experience

• 3 to 5 years in digital marketing, digital experience, eCommerce, UX/UI, or related disciplines
• Experience working with website shopping carts, online ordering flows, digital self-service platforms, or eCommerce experiences preferred

Education

Four years of College resulting in a Bachelor's Degree or equivalent

Marketing or Digital Marketing major preferred

Special Knowledge, Skills and Abilities

• Strong communication skills, both written and oral
• Experience with wireframing, UX design, customer journey mapping, eCommerce ordering flows, and Figma or similar prototyping tools preferred
• Excellent organization and project management skills
• Strong analytical skills
• Ability to work on multiple projects
• Ability to work independently
• Strong attention to detail
• Ability to work cross-functionally

Supervisory Responsibility

No supervisory responsibility