Digital Marketing Experience Manager II

Alta Fiber; Cincinnati (OH); On-site; USD 75,000 - 110,000; Full time

Job summary

Altafiber is seeking a Digital Experience Marketing Manager II to work across IT, Product, Brand, and Marketing to improve digital customer experiences on altafiber.com, Hawaiiantel.com, and self-service platforms. You will lead wireframing, user flows, and experience requirements, ensuring seamless shopping and self-service interactions.

The role requires 3–5 years in digital marketing, UX/UI or related fields, a Bachelor's in Marketing or Digital Marketing, and a strong ability to collaborate

Qualifications

• Bachelor's degree in Marketing or Digital Marketing required.
• Experience with digital marketing, eCommerce, or UX/UI is preferred.
• Strong communication, organization, and analytical skills expected.

Responsibilities

• Develop digital experience projects across mobile and desktop platforms.
• Create wireframes, user flows, and experience requirements.
• Coordinate with IT, Product, Branding, and Marketing to implement improvements.
• Perform UAT and testing plan execution for digital initiatives.
• Support roadmap creation for digital experiences and enhancements.

Skills

Communication skills

UX design

Project management

Analytical skills

Cross-functional collaboration

Attention to detail

Problem solving

Independent work

Education

Bachelor's degree in Marketing or Digital Marketing

Tools

Figma

Job description

Job Purpose

The Digital Experience Marketing Manager II role is responsible for working cross-functionally with IT, Product, Contact Center Ops, Branding and Marketing to develop digital experience projects to enhance our experience for both new and existing customers. This role will work across all digital platforms (mobile/desktop), for both altafiber - Hawaiian Telcom, including: altafiber.com, Hawaiiantel.com, website shopping carts, company self-service platforms - applications.

Essential Functions

• Establish requirements, test, and execute projects based on the digital experience roadmap, for both mobile and desktop; this includes monthly, quarterly, and off-cycle projects
• User Acceptance Testing (UAT)
  • Testing Plan Creation
  • Testing Plan Execution (Monthly, quarterly, and off-cycle)
• Assist with Digital Experience Roadmap Creation and the strategy behind the roadmap
• Work with IT to solve in-production user experience and performance issues affecting our digital platforms as well as needed enhancements and improvements
• Collaborate with IT, Product, and Marketing teams to create wireframes, user flows, and experience requirements for digital enhancements across websites, shopping carts, and self-service applications

Experience

• 3 to 5 years in digital marketing, digital experience, eCommerce, UX/UI, or related disciplines
• Experience working with website shopping carts, online ordering flows, digital self-service platforms, or eCommerce experiences preferred

Education

Four years of College resulting in a Bachelor's Degree or equivalent

Marketing or Digital Marketing major preferred

Special Knowledge, Skills and Abilities

• Strong communication skills, both written and oral
• Experience with wireframing, UX design, customer journey mapping, eCommerce ordering flows, and Figma or similar prototyping tools preferred
• Excellent organization and project management skills
• Strong analytical skills
• Ability to work on multiple projects
• Ability to work independently
• Strong attention to detail
• Strong Problem solving skills
• Ability to work cross-functionally

Supervisory Responsibility

No supervisory responsibility