Digital Marketing Executive

Polaristek; Camarillo (CA); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid and remote work opportunities

Professional development opportunities

Job summary

Polaristek is seeking a Digital Marketing Executive to enhance online visibility, engage patients, and generate high-quality leads for in-house initiatives and clients. The role covers content creation, social media, Google Ads, SEO, and local campaigns across target markets.

You will craft a monthly content calendar, design basic creatives in Canva, and manage brand presence across Instagram, Facebook, Nextdoor, Yelp, and Google Business Profiles, while analyzing performance data.

Qualifications

• Experience in digital marketing with a focus on local and national campaigns.
• Proven ability to write compelling content for websites and social media.
• Hands-on Google Ads experience and budget management.
• Strong knowledge of on-page and local SEO best practices.
• Familiarity with GA4 and Google Search Console for performance insights.

Responsibilities

• Create engaging, brand-aligned content for social channels and websites.
• Plan and execute a monthly content calendar with varied educational posts and testimonials.
• Design basic creatives using Canva or similar tools.
• Manage and grow brand presence across Instagram, Facebook, Nextdoor, Yelp, and Google Profiles.
• Plan, launch, and optimize Google Search Ads campaigns for lead generation.
• Conduct keyword research, write compelling ad copy, monitor budgets and CPC.
• Execute on-page and local SEO, including Google Business Profile optimization and citations.
• Monitor SEO performance and compile monthly reports with actionable insights.

Skills

Content writing & copywriting

Social media management

Google Ads

SEO & Local SEO

GA4 & SEO tools (GSC)

Tools

Google Analytics GA4

Job description

We are seeking a Digital Marketing Executive who will play an important role in enhancing online visibility, driving patient engagement, and generating quality leads for in-house initiatives and clients. The ideal candidate should have strong knowledge of digital marketing, be creative and data-driven, and be able to effectively manage content creation, social media, Google Ads, SEO optimization, and digital campaigns across local markets.

Key Responsibilities

• Create engaging, brand-aligned content for social media, website, and Google Business Profiles.
• Plan and execute a monthly content calendar including educational posts, patient awareness, service highlights, promotions, and testimonials.
• Design and coordinate basic creatives using tools like Canva or similar platforms.
• Manage and grow brand presence across Instagram, Facebook, Nextdoor, Yelp, and Google Business Profiles.
• Publish posts, stories, and updates consistently while monitoring and responding to comments, messages, and reviews professionally.
• Plan, launch, and optimize Google Search Ads campaigns focused on lead generation.
• Conduct keyword research, write high-converting ad copy, and monitor budgets, bids, CTR, CPC, and conversions.
• Execute on-page SEO and Local SEO, including Google Business Profile optimization, citation management, and backlink support.
• Monitor SEO performance, rankings, traffic, and engagement using tools like Google Search Console and analytics platforms.
• Track KPIs (leads, calls, traffic, engagement, conversions) and prepare monthly performance reports with actionable insights and recommendations.

Required Skills & Qualifications

• Strong content writing, communication, and copywriting skills
• Hands-on experience in social media management and content planning
• Proficiency in Google Ads, including Search campaign creation and optimization
• Experience with SEO and Local SEO to improve website visibility and rankings
• Familiarity with GA4, Google Search Console, Canva, and similar marketing/design tools

Why Join Us?

• Growth-focused environment with training and mentorship.
• Collaborative, energetic, and supportive work culture.

What We Offer

Competitive Compensation

Market-aligned salary packages with performance-based growth opportunities.

Regular pay reviews

Everyone receives an annual pay review, with compensation updates based on performance.

Paid Time Off

Generous annual leave, public holidays, and flexible time-off policies to maintain a healthy work-life balance.

Performance Rewards

Recognition programs and performance incentives that celebrate your achievements.

Learning & Development

Access to technical training, certifications, workshops, mentorship programs, and continuous learning resources.

Hybrid and remote work opportunities for eligible roles, promoting flexibility and productivity.

Team Culture

Collaborative work environment with team-building activities, celebrations, knowledge-sharing sessions, and employee engagement events.

Happy hours, get-togethers, and other fun events with the team.

Build Your Future with Polaristek

Join a team that values innovation, collaboration, and continuous learning. At Polaristek, we’re passionate about delivering technology solutions that create real business impact and we’re looking for talented people who share that vision.