Digital Media Strategist

Wed Society PRO; Edmond (OK); On-site; USD 55,000 - 90,000; Full time

Benefits offered by this job

PTO

Paid holidays

Medical & dental insurance

IRA retirement plan

Professional development

Collaborative team culture

Meaningful work

Job summary

Wed Society Pro helps businesses grow through strategic digital marketing, offering Google Ads Management, Meta advertising, website design, branding, and SEO services.

The Digital Media Strategist develops, launches, monitors, and optimizes campaigns across multiple channels, analyzes performance, and communicates actionable recommendations to clients and teammates. The role emphasizes cross-channel strategy and measurable growth for a diverse client portfolio.

Qualifications

• Bachelor’s degree required
• 2+ years managing Google Ads campaigns
• Strong Google Ads optimization skills
• Experience with Meta Ads Manager
• Experience with GA4 and GTM
• Able to translate data into actionable recommendations
• Excellent written and verbal communication
• Strong project and time management
• Ability to manage multiple clients and deadlines

Responsibilities

• Build, launch, and optimize Google Search, Performance Max, Display, and Local campaigns.
• Conduct keyword research and competitive analysis.
• Monitor campaign performance and make ongoing optimizations.
• Improve Quality Scores, conversion rates, and ROAS.
• Set up and manage conversion tracking through GTM and GA.
• Produce monthly reporting with strategic recommendations.
• Develop customized marketing strategies based on each client's goals.
• Recommend the right mix of Google Ads, Meta advertising, SEO, social media, websites, and branding.
• Identify growth opportunities and present proactive recommendations.
• Stay current on industry trends and platform updates.

Skills

Campaign analysis

Google Ads management

Meta Ads Manager

GA4 & GTM

Client communication

Project management

Multi-client handling

Education

Bachelor's degree

Tools

Google Ads

Meta Ads Manager

GA4

Google Tag Manager

WordPress

Job description

Wed Society Pro helps businesses inside and outside of the wedding industry grow through strategic digital marketing. We partner with businesses across a variety of industries to build brands, generate leads, and drive measurable growth.

Our services include:

• Google Ads Management
• Meta (Facebook & Instagram) Advertising
• Website Design & Development
• Logo & Brand Development
• SEO & Google Business Profile Optimization

We're looking for a strategic, analytical marketer who loves combining data with creativity to build campaigns that deliver results.

Position Overview

The Digital Media Strategist is responsible for developing, launching, monitoring, and optimizing digital marketing campaigns for a portfolio of clients. This role requires someone who thinks beyond simply managing ads—they understand how every marketing channel works together and proactively recommend strategies that help clients achieve their business goals.

The ideal candidate has hands‑on experience with Google Ads, enjoys analyzing campaign performance, and can confidently explain recommendations to both clients and internal team members.

Key Responsibilities

• Build, launch, and optimize Google Search, Performance Max, Display, and Local campaigns.
• Conduct keyword research and competitive analysis.
• Monitor campaign performance and make ongoing optimizations.
• Improve Quality Scores, conversion rates, and return on ad spend (ROAS).
• Set up and manage conversion tracking through Google Tag Manager and Google Analytics.
• Produce monthly reporting with strategic recommendations.
• Develop customized marketing strategies based on each client's goals.
• Recommend the right mix of Google Ads, Meta advertising, SEO, social media, websites, and branding.
• Identify growth opportunities and present proactive recommendations.
• Stay current on industry trends and platform updates.

Meta Advertising

• Build and manage Facebook and Instagram advertising campaigns.
• Test creative, copy, and campaign objectives.
• Optimize campaigns based on performance metrics.
• Develop social media strategies for clients.
• Analyze performance and recommend improvements.
• Collaborate with designers and content creators.

Client Success

• Serve as a trusted marketing advisor to clients.
• Communicate campaign performance in a clear, actionable way.
• Participate in strategy meetings and client calls.
• Build long‑term client relationships through exceptional service and measurable results.
• Work closely with our designer, developer, and account manager.
• Coordinate website launches and digital marketing initiatives.
• Ensure campaigns align with overall branding and business objectives.
  

Qualifications

Required

• Bachelor’s Degree
• 2+ years of experience managing Google Ads campaigns.
• Strong understanding of Google Ads best practices and campaign optimization.
• Experience with Meta Ads Manager.
• Experience using Google Analytics (GA4) and Google Tag Manager.
• Ability to analyze campaign data and translate insights into actionable recommendations.
• Excellent written and verbal communication skills.
• Strong project management and organizational abilities.
• Ability to manage multiple clients and deadlines.

Preferred

• Google Ads Certification.
• Experience with Local SEO and Google Business Profile optimization.
• Knowledge of WordPress websites and website marketing strategy.
• Experience working in an agency environment.
• Familiarity with Canva, Adobe Creative Suite, and Google Workspace.
• Experience with CRM platforms and marketing automation.
• Paid Time Off (PTO): Generous paid time off to rest, recharge, and maintain a healthy work-life balance.
• Paid Holidays: Company-observed holidays throughout the year.
• Medical & Dental Insurance: Access to comprehensive medical and dental benefits.
• IRA Retirement Plan: Company contribution to an Individual Retirement Account (IRA) to help you invest in your future.
• Professional Development: Opportunities for continued learning, certifications, and industry training.
• Collaborative Team Culture: Work alongside a creative, supportive team that's passionate about helping businesses grow.
• Meaningful Work: Partner with small businesses to create marketing strategies that make a real impact.