Marketing Specialist

PNL Builders LLC; Hutto (TX); On-site; USD 45,000 - 75,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Paid time off and holidays

Opportunities for professional development

Collaborative work environment

Job summary

An innovative firm is seeking a creative Marketing Specialist to elevate their brand presence. This role involves managing social media, enhancing online reputation through Google reviews, and designing an engaging website. You'll also create compelling content, optimize for SEO, and run targeted PPC campaigns. If you're passionate about digital marketing and eager to make an impact in a collaborative environment, this opportunity is perfect for you. Join a dynamic team that values creativity and offers professional growth while making a difference in the industry.

Qualifications

• Proven experience in social media, web design, and digital marketing.
• Strong understanding of SEO and PPC advertising.

Responsibilities

• Develop and execute social media strategies to enhance brand awareness.
• Design and maintain the company website for optimal user experience.

Skills

Social Media Management

Web Design

SEO

PPC Advertising

Content Creation

Customer Retention Strategies

Analytics & Reporting

Market Research

Video Marketing

Influencer Marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Adobe Creative Suite

Canva

WordPress

Wix

Job description

We’re looking for a creative and driven Marketing Specialist to join our team! If you’re passionate about social media, online reviews, and web design, this is the perfect opportunity for you.

Key Responsibilities:

1. Social Media Management: Develop and execute social media strategies across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to grow brand awareness and engagement.
2. Google Reviews Management: Monitor, respond to, and encourage customer reviews on Google, helping to enhance our online reputation.
3. Web Design: Design and maintain the company website to ensure it’s user-friendly, visually appealing, and up-to-date with company branding and content.
4. Content Creation: Write blog posts, create email newsletters, and design promotional materials like flyers, brochures, and advertisements.
5. SEO (Search Engine Optimization): Manage on-site and off-site SEO strategies to improve website rankings and visibility on search engines.
6. PPC Campaigns: Run Google Ads, social media ads, and other paid marketing campaigns to drive targeted traffic and conversions.
7. Brand Strategy: Develop and execute brand strategies, ensuring consistent messaging across all marketing channels.
8. Market Research: Analyze customer data and trends to inform marketing strategies and track competitors.
9. Analytics & Reporting: Track and analyze campaign performance using tools like Google Analytics and social media insights, optimizing future strategies.
10. Customer Retention Campaigns: Develop and implement strategies to engage and retain existing customers, including loyalty or referral programs.
11. Video Marketing: Create and manage video content for platforms like YouTube, Instagram, or TikTok.
12. Influencer Marketing: Collaborate with influencers or brand ambassadors to promote the company or product.

Qualifications:

1. Proven experience in social media management, online reviews, web design, and digital marketing.
2. Proficiency in design tools like Canva, Adobe Creative Suite, or similar.
3. Strong understanding of SEO and PPC advertising.
4. Experience with website platforms (WordPress, Wix, or similar).
5. Excellent written and verbal communication skills.
6. Creative mindset with attention to detail.

Why Join Us?

1. Competitive salary and benefits.
2. Collaborative and dynamic work environment.

Benefits:

1. Competitive salary
2. Health, dental, and vision insurance
3. Paid time off and holidays
4. Opportunities for professional development and growth