Digital Marketing & Events Specialist – B2B Tech

Diversified Technical Systems Inc.; Seal Beach (CA); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Dental plan

Vision plan

Life insurance

401(k) with match

On-site EV charging stations

Paid holidays

Job summary

DTS, Diversified Technical Systems Inc., is seeking a Marketing Specialist (Digital Marketing) to support global sales and marketing teams. The role coordinates digital marketing campaigns, maintains the marketing database, and promotes DTS products to automotive safety, aerospace, and defense markets.

You will manage website content, monitor campaign performance, and support lead nurturing using HubSpot and Salesforce. Strong writing, collaboration, and project management skills are essential.

Qualifications

• Associate degree (AA) or equivalent in marketing with ~3+ years in marketing or sales support.
• Bachelor’s degree in marketing preferred; B2B marketing experience valued.
• Experience coordinating trade shows or events.
• Knowledge of digital marketing strategies and channels; basic design skills helpful.
• Ability to write, proofread, and edit marketing copy with professional tone.
• Strong collaboration with sales and other departments.
• Proficiency with Word, Excel, and PowerPoint; experience with project management tools.
• Experience with HubSpot and creating campaigns, workflows, and automations.
• Familiarity with Salesforce and AI tools is a plus.

Responsibilities

• Coordinate and execute digital marketing campaigns across email, web, social, and automation channels.
• Maintain website content using WordPress and HTML for campaign support and UX.
• Analyze campaign performance and provide actionable insights.
• Support SEO efforts and paid search campaigns (Google Ads).
• Build campaigns and nurture leads using HubSpot and contact segmentation.
• Develop and implement social media strategies across LinkedIn, Facebook, and YouTube.
• Plan and organize 10–12 US and international trade shows annually.
• Lead kickoff meetings, status updates, and post-event evaluations.
• Assist with booth design, branding, and logistics for events.
• Support lead generation by tagging/segmenting contacts and uploading to HubSpot.
• Track expenses and manage marketing budget vs. plan.
• Handle vendor purchases for shows and promotional materials.
• Collaborate with sales to ensure timely follow-up and alignment.

Skills

Digital marketing

Campaign coordination

Content creation

Social media management

Email marketing

Marketing analytics

Project management

Communication

SEO basics

Education

Associate degree in marketing

Bachelor’s degree in marketing

Tools

HubSpot

WordPress

HTML

Google Ads

Salesforce

Asana

Job description

DTS, Diversified Technical Systems Inc., is seeking a Marketing Specialist (Digital Marketing) to support global sales and marketing teams. The role coordinates digital marketing campaigns, maintains the marketing database, and promotes DTS products to automotive safety, aerospace, and defense markets.

You will manage website content, monitor campaign performance, and support lead nurturing using HubSpot and Salesforce. Strong writing, collaboration, and project management skills are essential.