Marketing Specialist (Digital Marketing)

DTS (Diversified Technical Systems, Inc.); Seal Beach (CA); Sur place; USD 65 000 - 85 000; Plein temps

Résumé du poste

DTS (Diversified Technical Systems, Inc.) in Seal Beach, CA, is seeking a Marketing Specialist to support global sales and marketing teams by coordinating and executing strategic marketing initiatives. You will manage digital campaigns, maintain the marketing database, and promote our products across automotive safety, aerospace, and injury biomechanics testing.

You will plan and execute trade shows, manage lead generation with HubSpot, and assist with SEO, PPC, email campaigns, and social

Qualifications

• Associate degree (AA) or equivalent education including college-level studies in marketing and previous experience (approximately 3+ years) in a marketing, sales support, or related position.
• Bachelor’s degree in marketing or other related business discipline is preferred. Previous experience working in a B2B marketing role is necessary.
• Experience coordinating trade shows and/or other events is necessary.
• Working knowledge of digital marketing strategies and marketing channels is necessary. Basic graphic design skills are a plus.
• Ability to translate technical information into clear marketing content for engineers and technical audiences.

Responsabilités

• Coordinate digital marketing campaigns across email, web, social media, and marketing automation channels.
• Maintain and update website content using WordPress, HTML, and web design best practices.
• Monitor, analyze, and report on campaign performance to drive improvements.
• Support SEO and Google Ads campaigns, including setup, monitoring, and optimization.
• Utilize HubSpot for campaigns, contacts, segmentation, and lead nurturing.
• Plan and execute 10–12 trade shows/events annually (US and International).
• Manage budgets, vendor relationships, and purchasing for show rentals and marketing materials.

Connaissances

Digital marketing strategies

Copywriting

Project management

Communication

Data analysis

Social media management

Formation

Bachelor’s degree in marketing or related business

Associate degree (AA) or equivalent in marketing

Outils

HubSpot

Asana

Salesforce

Word

Excel

PowerPoint

WordPress

Description du poste

Summary

Job Description:

The Marketing Specialist is responsible for supporting global sales and marketing teams by coordinating and executing strategic marketing initiatives. Key responsibilities include coordinating digital campaigns, maintaining the marketing database, organizing trade shows, and handling social media to promote DTS products and strengthen brand visibility worldwide. Target markets include automotive safety, aerospace and defense, and injury biomechanics testing.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Additional responsibilities and requirements may be added or changed at any time with or without notice.

Responsibilities And Duties Include But Are Not Limited To

Digital Marketing

• Coordinates and executes digital marketing campaigns across email, web, social media, and marketing automation channels.
• Maintains and updates website content using WordPress, HTML, and web design best practices to support marketing campaigns and improve the user experience.
• Monitors, analyzes, and reports on campaign performance, using key metrics to provide actionable insights and recommendations for improvement.
• Supports search engine optimization (SEO) and Google Ads paid search campaigns, including campaign setup, monitoring, performance analysis, and ongoing optimization.
• Uses email marketing and automation tools, such as HubSpot, to build campaigns, manage contacts, segment audiences, and support lead nurturing.
• Develops and executes social media strategies aligned with business goals, including managing daily postings and engagement across all social media platforms (LinkedIn, Facebook, YouTube).

Event Planning & Execution

• Plans and organizes 10-12 trade shows/events annually (US and International).
• Leads event kick-off meetings, status updates, and post-event evaluations to ensure seamless execution, team alignment, and knowledge-sharing.
• Plans booth layout & product displays, including rentals and AV, while maintaining corporate branding.
• Coordinates setup and breakdown for events, including packing booth & display items, shipping & logistics, ensuring the safe and timely delivery of materials.
• Manages the trade show & events calendar, including timelines for all related activities.
• Supports lead generation tactics, including setting up lead retrieval devices, working with sales to tag/segment contacts for the database, and uploading contacts to HubSpot for follow-up and nurturing.

Budget & Vendor Management

• Tracks and monitors spending, keep a detailed record of all marketing-related expenses, comparing actual costs against the planned budget.
• Handles purchasing for show rentals, promotional items, displays, and marketing materials.

Performs other related duties and responsibilities as requested by DTS management.

Experience And Skills

Qualifications and Skills:

To perform this job successfully, an individual must be able to perform the Responsibilities and Duties satisfactorily. The qualifications and skills listed below are representative of the knowledge, skills, and/or abilities for the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties and responsibilities of this job.

• Associate degree (AA) or equivalent education including college-level studies in marketing and previous experience (approximately 3+ years) in a marketing, sales support, or related position, or the equivalent combination of education and experience is necessary.
• Bachelor’s degree in marketing or other related business discipline is preferred. Previous experience working in a B2B marketing role is necessary.
• Previous experience successfully coordinating trade shows and/or other events is necessary.
• Working knowledge of digital marketing strategies and marketing channels is necessary. Basic graphic design skills to create social media posts, presentations, signage, etc. are a plus.
• Demonstrated ability to understand technical products and translate complex information into clear, accurate marketing content for engineers and other technical audiences is necessary.
• Ability to write, proofread, and edit marketing copy utilizing proper grammar, professional tone, and a creative mindset is necessary.
• Ability to effectively assist sales team and/or sales partners in a timely manner and the ability to communicate effectively, both verbally and in writing, to a variety of individuals, is necessary.
• Demonstrated proficiency using various computer programs, including Word, Excel, and Powerpoint, as well as, the ability to use a variety of specialty programs is necessary. Ability to utilize project management tools, such as, Asana is preferred.
• Experience with email marketing tools, such as HubSpot, and the ability to create digital marketing campaigns, workflows, and marketing automations is necessary. Experience working with Salesforce is a plus.
• Understanding of AI tools and potential uses that may enhance marketing output is preferred.
• Demonstrated ability to appropriately address, analyze, and document detailed information, effectively manage multiple tasks and projects following up as needed, meet deadlines, and communicate/work effectively with other departments in a professional, diplomatic manner is necessary.