Marketing Specialist (Digital Marketing)

Diversified Technical Systems Inc.; Seal Beach (CA); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Dental plan

Vision plan

Life insurance

401(k) with match

On-site EV charging stations

Paid holidays

Job summary

DTS, Diversified Technical Systems Inc., is seeking a Marketing Specialist (Digital Marketing) to support global sales and marketing teams. The role coordinates digital marketing campaigns, maintains the marketing database, and promotes DTS products to automotive safety, aerospace, and defense markets.

You will manage website content, monitor campaign performance, and support lead nurturing using HubSpot and Salesforce. Strong writing, collaboration, and project management skills are essential.

Qualifications

• Associate degree (AA) or equivalent in marketing with ~3+ years in marketing or sales support.
• Bachelor’s degree in marketing preferred; B2B marketing experience valued.
• Experience coordinating trade shows or events.
• Knowledge of digital marketing strategies and channels; basic design skills helpful.
• Ability to write, proofread, and edit marketing copy with professional tone.
• Strong collaboration with sales and other departments.
• Proficiency with Word, Excel, and PowerPoint; experience with project management tools.
• Experience with HubSpot and creating campaigns, workflows, and automations.
• Familiarity with Salesforce and AI tools is a plus.

Responsibilities

• Coordinate and execute digital marketing campaigns across email, web, social, and automation channels.
• Maintain website content using WordPress and HTML for campaign support and UX.
• Analyze campaign performance and provide actionable insights.
• Support SEO efforts and paid search campaigns (Google Ads).
• Build campaigns and nurture leads using HubSpot and contact segmentation.
• Develop and implement social media strategies across LinkedIn, Facebook, and YouTube.
• Plan and organize 10–12 US and international trade shows annually.
• Lead kickoff meetings, status updates, and post-event evaluations.
• Assist with booth design, branding, and logistics for events.
• Support lead generation by tagging/segmenting contacts and uploading to HubSpot.
• Track expenses and manage marketing budget vs. plan.
• Handle vendor purchases for shows and promotional materials.
• Collaborate with sales to ensure timely follow-up and alignment.

Skills

Digital marketing

Campaign coordination

Content creation

Social media management

Email marketing

Marketing analytics

Project management

Communication

SEO basics

Education

Associate degree in marketing

Bachelor’s degree in marketing

Tools

HubSpot

WordPress

HTML

Google Ads

Salesforce

Asana

Job description

Marketing Specialist (Digital Marketing)

The Marketing Specialist is responsible for supporting global salesand marketing teams by coordinating and executing strategic marketinginitiatives. Key responsibilities include coordinating digitalcampaigns, maintaining the marketing database, organizing trade shows,and handling social media to promote DTS products and strengthen brandvisibility worldwide. Target markets include automotive safety,aerospace and defense, and injury biomechanics testing.

This job description is not designed to cover or contain acomprehensive listing of activities, duties, or responsibilities thatare required of the employee for this job. Additional responsibilitiesand requirements may be added or changed at any time with or withoutnotice. Responsibilities and Duties include but are not limited to:

Digital Marketing

• Coordinates and executes digital marketing campaigns acrossemail, web, social media, and marketing automationchannels.
• Maintains and updates website content using WordPress,HTML, and web design best practices to support marketing campaigns andimprove the user experience.
• Monitors, analyzes, and reports oncampaign performance, using key metrics to provide actionable insightsand recommendations for improvement.
• Supports search engineoptimization (SEO) and Google Ads paid search campaigns, includingcampaign setup, monitoring, performance analysis, and ongoingoptimization.
• Uses email marketing and automation tools, such asHubSpot, to build campaigns, manage contacts, segment audiences, andsupport lead nurturing.
• Develops and executes social mediastrategies aligned with business goals, including managing dailypostings and engagement across all social media platforms (LinkedIn,Facebook, YouTube).

Event Planning & Execution

• Plans and organizes 10-12 trade shows/events annually (US andInternational).
• Leads event kick-off meetings, status updates,and post-event evaluations to ensure seamless execution, teamalignment, and knowledge-sharing.
• Plans booth layout &product displays, including rentals and AV, while maintainingcorporate branding.
• Coordinates setup and breakdown for events,including packing booth & display items, shipping & logistics,ensuring the safe and timely delivery of materials.
• Manages thetrade show & events calendar, including timelines for all relatedactivities.
• Supports lead generation tactics, including settingup lead retrieval devices, working with sales to tag/segment contactsfor the database, and uploading contacts to HubSpot for follow-up and nurturing.

Budget & Vendor Management

• Tracks and monitors spending, keep a detailed record of allmarketing-related expenses, comparing actual costs against the plannedbudget.
• Handles purchasing for show rentals, promotional items,displays, and marketing materials.

Performs other related duties and responsibilities as requested byDTS management.

Experience and Skills:

Qualifications and Skills: To perform this jobsuccessfully, an individual must be able to perform theResponsibilities and Duties satisfactorily. The qualifications andskills listed below are representative of the knowledge, skills,and/or abilities for the job. Reasonable accommodation may be made toenable individuals with disabilities to perform the essential dutiesand responsibilities of this job.

• Associate degree (AA) or equivalent education includingcollege-level studies in marketing and previous experience(approximately 3+ years) in a marketing, sales support, or relatedposition, or the equivalent combination of education and experience isnecessary.
• Bachelor’s degree in marketing or other relatedbusiness discipline is preferred. Previous experience working in a B2Bmarketing role is necessary.
• Previous experience successfullycoordinating trade shows and/or other events isnecessary.
• Working knowledge of digital marketing strategies andmarketing channels is necessary. Basic graphic design skills to createsocial media posts, presentations, signage, etc. are aplus.
• Demonstrated ability to understand technical products andtranslate complex information into clear, accurate marketing contentfor engineers and other technical audiences isnecessary.
• Ability to write, proofread, and edit marketing copyutilizing proper grammar, professional tone, and a creative mindset isnecessary.
• Ability to effectively assist sales team and/or salespartners in a timely manner and the ability to communicateeffectively, both verbally and in writing, to a variety ofindividuals, is necessary.
• Demonstrated proficiency usingvarious computer programs, including Word, Excel, and Powerpoint, aswell as, the ability to use a variety of specialty programs isnecessary. Ability to utilize project management tools, such as, Asanais preferred.
• Experience with email marketing tools, such asHubSpot, and the ability to create digital marketing campaigns,workflows, and marketing automations is necessary. Experience workingwith Salesforce is a plus.
• Understanding of AI tools andpotential uses that may enhance marketing output ispreferred.
• Demonstrated ability to appropriately address,analyze, and document detailed information, effectively managemultiple tasks and projects following up as needed, meet deadlines,and communicate/work effectively with other departments in aprofessional, diplomatic manner is necessary.

Why Join DTS?

For six consecutive years, DTS has been recognized as one of the “Best Places to Work”—and for good reason. We believehappy, empowered employees lead to exceptional customer outcomes.Here's what we offer:

• Competitive base salary and performance bonus structure
• Six paid company holidays plus the final week of the year off (paid)
• Free on-site EV charging stations
• Comprehensive medical, dental, and vision insurance
• Employer-paid life insurance
• Voluntary insurance plans including accident and critical illness coverage
• Tuition and training assistance
• 401(k) with employer match

Estimated Salary Range:

The estimated salary range listed below allows for candidates withvarious levels of skill and experience to be considered, as well asroom for growth achieved within the role over time. Offers extendedto a candidate will be based upon their unique set of knowledge,skills, education, and experience as well as internal equity.

$60k - $80k annualized

Work Environment, Physical Demands, and Equipment Use

This position works in an environment in which safety, environmentaland health concerns may demand constant attention. The workenvironment is a production and engineering area and typical businessoffice. The employee is frequently required to stand, walk, sit, andhave the ability to lift and carry up to 50 lbs.

Occasional US and/or international travel to customer, vendor,corporate, and/or other sites may be necessary based on business orcustomer needs.

This position requires compliance with U.S. Export Controlrequirements. Therefore candidates must qualify as a a U.S. Person asdefined by 22 C.F.R. 120.15.

Equal Opportunity Statement

DTS is committed to a diverse and inclusive workplace. We are proudto be an Equal Opportunity Employer and make employment decisionswithout regard to race, religion, sex/gender, sexual orientation, age,disability, veteran status, or any other characteristic protected byfederal, state, or local regulations.