Digital Marketing & Event Specialist

ARUP Laboratories; Salt Lake City (UT); On-site; USD 45,000 - 60,000; Full time

Job summary

A leading company in the healthcare sector is seeking a Digital Marketing & Event Specialist to develop and execute marketing strategies. This role involves creating engaging content and optimizing campaigns to enhance brand awareness and participation in events. The ideal candidate will have a strong background in marketing and digital strategies, with a focus on collaboration and innovation.

Qualifications

• At least three years in marketing, advertising, or public relations.
• Two years in digital marketing; experience with marketing automation tools preferred.

Responsibilities

• Develop and execute digital marketing strategies for various platforms.
• Create digital content including writing, graphic design, and video production.
• Monitor and analyze strategy effectiveness using analytics tools.

Skills

Interview Skills

Corporate Branding

Content Tailoring

Education

High School Diploma or Equivalent

Bachelor’s Degree in Marketing

Tools

Microsoft 365

Adobe Products

Job description

Join to apply for the Digital Marketing & Event Specialist role at ARUP Laboratories

Schedule: Monday - Friday (40 hrs/wk), 8:00 AM - 5:00 PM

Department: Test Prd Mgmt and Mkt Res - 930

Primary Purpose: Develops and executes digital marketing, communications, and advertising strategies for websites, social media, and email. Uses multimedia such as videos and infographics to enhance brand awareness and promote participation in organizational events, initiatives, and programs. Monitors and analyzes strategy effectiveness to optimize resource use for maximum impact.

About ARUP: ARUP Laboratories is a national clinical and anatomic pathology reference laboratory affiliated with the University of Utah, based in Salt Lake City, Utah. We prioritize diversity, professional growth, and continuous development, serving over one million patients monthly. Our commitment is to excellence and to advancing medicine through laboratory services, always remembering the patient behind every specimen.

We seek individuals eager to contribute to ARUP's culture of accountability, integrity, service, and excellence. Join our dynamic team.

Essential Functions:

• Collaborate with internal stakeholders to strategize, plan, and execute social and online advertising campaigns to increase engagement in events and initiatives.
• Create digital content, including writing, graphic design, and video production.
• Manage stakeholder review processes for content approval.
• Coordinate asset dissemination with internal and external teams.
• Optimize content for search engines and large language models.
• Use analytics tools to monitor and improve strategy effectiveness.
• Stay updated on digital marketing trends and incorporate new features into campaigns.
• Assist with content creation for non-digital channels as needed.
• Work under supervision within the Corporate Marketing & Public Relations Department.
• Perform other duties as assigned.

Physical and Other Requirements:

• Transportation: Ability to attend events using personal transportation.
• Scheduling: On-site work with occasional after-hours for events.
• Physical Activities: Bending, reaching, mobility, and fine motor skills required.
• Communication: Frequent interaction with others.
• PPE: Use of personal protective equipment as per regulations.
• Adherence to ARUP Policies and Procedures.

Qualifications:

• Education: High School Diploma or Equivalent required; Bachelor’s Degree in Marketing or related preferred.
• Experience: At least three years in marketing, advertising, or public relations; two years in digital marketing; experience with marketing automation tools preferred.
• Skills: Strong interview skills, familiarity with corporate branding, proficiency with Microsoft 365 and Adobe products, ability to tailor content, and evaluate story ideas.

Seniority level: Entry level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Hospitals and Health Care