Digital Marketing Email Strategist

U-Haul International, Inc.; Phoenix (AZ); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

401(k) Savings Plan

Employee Stock Ownership Plan (ESOP)

Onsite medical clinic

Paid holidays, vacation, and sick time

Tuition Reimbursement Program

Job summary

U-Haul International, Inc. seeks a Digital Marketing Email Strategist to lead customer engagement through email end-to-end, owning strategy, segmentation, automation, and performance.

You will build lifecycle campaigns that drive acquisition, conversion, and retention, partnering with app and SMS teams to ensure messaging consistency across channels. Collaborate with cross-functional teams to deliver personalized, data-driven email experiences at scale, with a focus on lifecycle optimization,

Qualifications

• 3 to 6+ years of experience in email marketing, lifecycle marketing, or related fields.
• Experience designing CRM - multi-channel customer engagement strategies across two or more channels (email, mobile, SMS, web).
• Strong data-driven storytelling skills, translating technical concepts into actionable strategy.
• Hands-on experience with Airship or a similar ESP (Salesforce Marketing Cloud, Braze, Iterable, Klaviyo).
• Strong HTML and CSS skills for email template builds.
• Proven ability to build and optimize customer journey flows.
• Experience with A/B testing and experimentation frameworks.
• Strong analytical skills (GA4, reporting tools, performance tracking).
• Experience with PowerBI for reporting.
• Excellent cross-functional communication skills.

Responsibilities

• Develop and execute lifecycle email strategies that drive acquisition, engagement, conversion, and retention.
• Own the email calendar, from promotional sends to automated lifecycle journeys.
• Lead campaign setup, segmentation, automation, and optimization within Airship; manage audience targeting and personalization logic.
• Design end-to-end email journeys for onboarding, abandoned cart, transactional, and win-back campaigns.
• Collaborate with design to create on-brand assets and maintain reusable templates in Airship.
• Analyze campaign performance with GA4, PowerBI, and Airship reporting; track key metrics and revenue impact.
• Coordinate with app and SMS teams for consistent messaging; align email with business needs across U-Haul lines.

Skills

Email marketing

Lifecycle marketing

CRM integration

Airship

HTML/CSS

A/B testing

GA4 analytics

PowerBI

Cross-functional comms

Tools

Airship

Salesforce Marketing Cloud

Klaviyo

Job description

This position is not eligible for employer sponsorship.

To ensure a fair and consistent evaluation process, candidates are expected to complete all interviews and assessments independently and without the use of artificial intelligence tools (including AI-generated responses, prompts, or real-time assistance).Use of AI throughout the application and recruiting process may result in removal from consideration. Our goal is to get to know your authentic experiences, communication style, and problem-solving approach.

U-Haul is seeking a Digital Marketing Email Strategist to lead the strategy and execution of customer engagement through email. This role owns the email channel end to end: strategy, segmentation, automation, and performance. You'll build lifecycle campaigns that drive acquisition, conversion, and retention, and partner with app and SMS teams to keep messaging consistent across channels.

You will work cross-functionally with business units, design, and analytics teams to deliver personalized, data-driven email experiences at scale.

What You'll Do

• Develop and execute lifecycle email strategies that drive acquisition, engagement, conversion, and retention
• Own the email calendar, from promotional sends to automated lifecycle journey’s
• Contribute best practices and learnings with fellow team members to raise the bar for strategic delivery across the team

Campaign Execution

• Lead campaign setup, segmentation, automation, and optimization within Airship
• Manage audience targeting, triggers, and personalization logic
• Conduct discovery meetings with business units to identify and establish campaign requirements for successful campaign execution

Lifecycle & Customer Journey Optimization

• Design end-to-end email journeys for onboarding, abandoned cart, transactional, and win-back campaigns
• Turn customer data and campaign results into actionable insights and recommendations that optimize performance
• Continuously test and optimize using A/B and multivariate experimentation through Airship

Content & Campaign Development

• Partner with design to create on-brand creative assets
• Build and maintain reusable email templates and design systems in Airship

Performance & Analytics

• Analyze campaign performance using GA4, PowerBI, and Airship reporting
• Track open rate, CTR, CVR, deliverability, and revenue impact

Cross-Functional Collaboration

• Coordinate with app and SMS teams for consistent, well-timed messaging
• Work with business units to align email with customer needs across multiple U-Haul business lines
• Partner with business units to lead business reviews that go beyond usage metrics to demonstrate clear financial impact and strategic return

What We're Looking For

• 3 to 6+ years of experience in email marketing, lifecycle marketing, or
• Experience designing CRM - multi-channel customer engagement strategies across two or more channels (email, mobile, SMS, web, )
• Strong data-driven storytelling skills, with the ability to translate technical concepts into clear actionable strategy
• Hands-on experience with Airship or a similar ESP (Salesforce Marketing Cloud, Braze, Iterable, Klaviyo)
• Strong HTML and CSS skills for email template builds
• Proven ability to build and optimize customer journey flows
• Experience with A/B testing and experimentation frameworks
• Strong analytical skills (GA4, reporting tools, performance tracking)
• Experience with PowerBI for reporting
• Excellent cross-functional communication skills

Nice to Have

• Familiarity with app messaging (push notifications, in-app messages)
• Familiarity with SMS/text strategy
• Experience with multi-channel orchestration across email, app, and SMS
• Background in eCommerce, marketplaces, or high-volume consumer platforms
• Proficiency in SQL
• Experience with Databricks or another data warehouse
• Experience with PowerBI or Looker Studio
• Experience LiveClicker or a similar email personalization tool

• Medical insurance
• Dental & Vision plan with hearing care discounts
• Onsite medical clinic for team members and eligible family members
• New indoor fitness gym (Midtown Phoenix campus)
• CVS Virtual Care
• 24-Hour Nurse Line
• Wellness Program (Healthier You initiatives & challenges)
• Mindset App Reimbursement
• Pet Insurance & Wellness plans
• Opportunities for advancement
• Valuable on-the-job training
• Tuition Reimbursement Program
• Free online courses for personal and professional development at U-Haul University®
• 401(k) Savings Plan
• Employee Stock Ownership Plan (ESOP)
• Company-paid life insurance
• Voluntary life insurance options
• Short-Term and Long-Term Disability
• Critical Illness, Accident & Hospital Indemnity plans
• Business & business travel insurance
• MetLaw Legal Program
• MetLife Auto & Home Insurance
• LifeLock Identity Theft Protection
• Dave Ramsey's SmartDollar® Financial Wellness Program
• Paid holidays, vacation, and sick time
• You Matter Employee Assistance Program (EAP)
• Discounts on cell phone plans, hotels, computers, vehicles & more
• Community involvement & volunteer opportunities
• U-Haul Mothers Program (Paid maternity leave)

#LI-SB1

U-Haul is an equal opportunity employer. All applications for employment will be considered without regard to race, color, religion, sex, national origin, physical or mental disability, veteran status, or any other basis protected by applicable federal, provincial, state, or local law. Individual accommodations are available on requests for applicants taking part in all aspects of the selection process. Information obtained during this process will only be shared on a need to know basis.

2727 N Central Ave
Phoenix, Arizona 85004 Full-Time R252595

About Us

Since 1945, U-Haul has been serving do-it-yourself movers and their households. Like many other successful ventures, the concept for U-Haul was generated out of need. After World War II, there existed the widespread need for do-it-yourself moving equipment that would be available on a one-way, nationwide basis.

U-Haul co-founders L.S. \"Sam\" Shoen and his wife, Anna Mary Carty Shoen, recognized that need and acted upon it. Their visionary approach spread the cost of ownership among many users, facilitating the mobility of the populations of the U.S. and Canada. The covered wagon of the pioneers morphed into orange U-Haul trailers. In the process, an industry was born.

U-Haul Holding Company and its family of companies, including U-Haul, have strived to create a culture of health and wellness. As of February 1, 2020, and consistent with applicable law, no U-Haul Holding Company or its family of companies will hire individuals in states where it may lawfully decline to hire individuals who use nicotine products (Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Pennsylvania, Texas, Utah, Vermont, Virginia and Washington). This policy will not apply to team members hired before February 1, 2020.