Digital Marketing & Ecommerce Lead

Siete Foods; Austin (TX); On-site; USD 90,000 - 150,000; Full time

Job summary

Siete Foods seeks an experienced Digital Marketing Lead to shepherd the brand’s story across web, ecommerce, email, and SMS. You’ll own planning, architecture, and execution of digital experiences, working with product, engineering, and marketing to engage customers online.

You will optimize content, manage Shopify and related tools, and drive campaigns that strengthen Siete’s connection with consumers through sietefoods.com and wholesale channels.

Qualifications

• 2+ years cross-functional experience on digital campaigns or projects.
• 2+ years with ecommerce platforms (Shopify, SKUBANA, ShipStation).
• Basic knowledge of digital design tools (Adobe, Canva).

Responsibilities

• Lead planning and execution of Sietefoods.com and Wholesale assortment, pricing, and promotions.
• Oversee website architecture and redesign projects with stakeholders and agencies.
• Ensure Sietefoods.com has accurate content and a user-friendly interface.
• Manage master product catalog for Shopify stores.
• Coordinate with marketing to bring brand initiatives online.
• Lead Digital Communications campaigns (Email/SMS) and journeys.
• Collaborate with Email/SMS vendors to optimize strategies.
• Monitor ecommerce apps and integrations (Shopify, SKUBANA, Recharge).
• Collaborate with the software team on QA for sietefoods.com updates.

Skills

Digital marketing

Cross-functional collaboration

Ecommerce strategy

Data-driven decision making

Tools

Shopify

SKUBANA

ShipStation

Adobe

Canva

Job description

Siete Foods seeks an experienced Digital Marketing Lead to shepherd the brand’s story across web, ecommerce, email, and SMS. You’ll own planning, architecture, and execution of digital experiences, working with product, engineering, and marketing to engage customers online.

You will optimize content, manage Shopify and related tools, and drive campaigns that strengthen Siete’s connection with consumers through sietefoods.com and wholesale channels.