Digital Marketing Lead

Siete Foods; Austin (TX); Vor Ort; USD 90.000 - 150.000; Vollzeit

Zusammenfassung

Siete Foods seeks an experienced Digital Marketing Lead to shepherd the brand’s story across web, ecommerce, email, and SMS. You’ll own planning, architecture, and execution of digital experiences, working with product, engineering, and marketing to engage customers online.

You will optimize content, manage Shopify and related tools, and drive campaigns that strengthen Siete’s connection with consumers through sietefoods.com and wholesale channels.

Qualifikationen

• 2+ years cross-functional experience on digital campaigns or projects.
• 2+ years with ecommerce platforms (Shopify, SKUBANA, ShipStation).
• Basic knowledge of digital design tools (Adobe, Canva).

Aufgaben

• Lead planning and execution of Sietefoods.com and Wholesale assortment, pricing, and promotions.
• Oversee website architecture and redesign projects with stakeholders and agencies.
• Ensure Sietefoods.com has accurate content and a user-friendly interface.
• Manage master product catalog for Shopify stores.
• Coordinate with marketing to bring brand initiatives online.
• Lead Digital Communications campaigns (Email/SMS) and journeys.
• Collaborate with Email/SMS vendors to optimize strategies.
• Monitor ecommerce apps and integrations (Shopify, SKUBANA, Recharge).
• Collaborate with the software team on QA for sietefoods.com updates.

Kenntnisse

Digital marketing

Cross-functional collaboration

Ecommerce strategy

Data-driven decision making

Tools

Shopify

SKUBANA

ShipStation

Adobe

Canva

Jobbeschreibung

We’re looking for an experienced, passionate Digital Marketing Lead to take the reins in leading consumers through the Siete story. Although your work comes to life in ones and zeroes, you’re a storyteller at heart. Technology and data are your pen, and digital platforms are your paper, as you build seamless experiences across web, ecommerce, email, and SMS.

Your insatiable hunger for discovery and insight (and Siete’s delicious, heritage-inspired foods) drive you to ensure that the warmth of the Siete familia comes alive in the digital world. And you won’t be alone! We believe that Juntos es Mejor (“Together is Better”), and you’ll be joining a marketing team of equally dedicated, passionate brand storytellers ready to help you write the next chapter in the Siete story.

About You

• The Venn diagram of your marketing know-how and ecomm experience is basically a circle.

• You know the technology and ecommerce order-to-fulfillment process backwards and forwards.

• You understand and champion the role of digital experiences within Siete’s overall marketing strategy.

• You’re hungry to learn and master new technologies and/or skills.

• You’re curious, and always on the hunt for new insights hidden in the data.

• You’ve got your eyes on the prize. You hit your deadlines and seek out professional development opportunities wherever you can find them.

• When things aren’t exactly clear, you know it’s your time to shine.

• You can juggle multiple priorities from multiple stakeholders without breaking a sweat.

• You’re always up for lending a hand to troubleshoot technical issues and communicate with customer support teams.

• Your attention to detail is only matched by your endless creativity.

What you will do:

• Facilitate planning and execution of Sietefoods.com and Wholesale assortment, pricing, and promotions.

• Lead website architecture and redesign projects by working with stakeholders across the organization to develop a robust scope of work and manage the project’s execution with agency partners and contract developers.

• Lead efforts to make Sietefoods.com a best-in-class website by ensuring accurate and relevant content, a user-friendly interface, and opportunities for consumers to deepen their engagement with the brand.

• Partner with developers to ensure Siete Family Foods websites meet national accessibility requirements.

• Manage master product catalog for our Shopify stores.

• Monitor troubleshooting efforts across our ecommerce platforms and their associated apps and integrations (ex. Shopify, SKUBANA, Recharge, etc.).

• Lead day-to-day management of key .com partners (Pear, etc.)

• Collaborate with the software team on executing the QA process for sietefoods.com updates.

• Collaborate with the Marketing Team on bringing brand initiatives to life digitally via sietefoods.com and/or associated sites.

• Support in ideating and building our Digital Comms (Email/SMS) strategies to support brand campaigns and initiatives

• Lead execution of Digital Comms (Email/SMS) campaigns and automated journeys.

• Partner with Email/SMS vendors to identify and optimize best-in-class industry strategies for the Siete Brand.

• Execute budget reconciliation for costs associated directly with our Shopify stores.

• Collaborate with Fulfillment on inventory management and forecasting to support Sietefoods.com and Wholesale.

• Partner with Fulfillment to build ideal shipping configurations for our ecommerce assortment to balance customer experience, profitability, and sustainability.

Your experience:

• Basic knowledge of digital design tools (Adobe, Canva) required

• 2+ year of experience working cross-functionally with a team on digital campaigns and/or projects preferred

• 2+ years of experience with ecommerce front and back-end platforms (Shopify, SKUBANA, Shipstation) preferred

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

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