Digital Marketing Manager — Growth & Ecommerce

SCONZA CANDY CO; Oakdale (CA); Presencial; USD 85 000 - 110 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical and dental coverage

401(k) with company match

Vacation and holidays

Resumo da oferta

Sconza Candy Company, located in Oakdale, California, is seeking a Digital Marketing Manager to lead and execute integrated digital strategies for brand awareness, ecommerce growth, and sales across B2B and B2C channels.

The role collaborates with the Executive Team to manage content, social media, email, SEO/SEM, and influencer partnerships while leveraging Shopify, HubSpot, and Sprout Social to optimize performance and ROI.

Qualificações

• 5-8 years of marketing experience.
• Bachelor's degree in marketing, advertising, business administration, or a related field.
• Strong organizational and project management skills.
• Self-starter able to move projects forward, prioritize tasks, and meet deadlines.
• Strong analytical skills to analyze metrics and create reports.
• Experience with SEO/SEM and Google Ads.

Responsabilidades

• Partner with the Executive Team to develop and execute integrated digital marketing strategies across website, social media, retail/shopper marketing, content/blogs, and email marketing.
• Manage digital marketing activities across B2C and B2B channels using Shopify, HubSpot, CommerceBuild (B2B portal) and others as required.
• Develop and manage influencer and brand ambassador programs and measure performance to boost brand awareness and engagement.
• Manage website content and digital initiatives that support brand awareness, engagement, ecommerce and sales growth.
• Monitor and analyze website traffic, customer behavior, conversions and engagement metrics; identify opportunities to improve performance.
• Oversee SEO/SEM and paid marketing efforts with agencies to improve visibility, traffic, conversion and ROI.
• Create engaging digital content across website, social media, blogs, email, and B2B channels aligned with brand messaging and objectives.
• Measure and report performance against KPIs, ROI and business goals; translate results into actionable recommendations.
• Identify digital and market trends to optimize marketing spend, content, campaigns and channel performance.

Conhecimentos

Digital marketing

SEO/SEM

Content creation

Analytics

Project management

Budget management

Formação académica

Bachelor's degree in marketing, advertising, business administration, or a related field

Ferramentas

Shopify

Canva

HubSpot

Sprout Social

Descrição da oferta de emprego

Sconza Candy Company, located in Oakdale, California, is seeking a Digital Marketing Manager to lead and execute integrated digital strategies for brand awareness, ecommerce growth, and sales across B2B and B2C channels.

The role collaborates with the Executive Team to manage content, social media, email, SEO/SEM, and influencer partnerships while leveraging Shopify, HubSpot, and Sprout Social to optimize performance and ROI.