Search Engine Optimization (SEO) Specialist

Placements24; Willows (CA); Hybrid; USD 15,000 - 22,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive salary

Medical insurance

Retirement savings plan

Training opportunities

Conferences

Job summary

Placements24 is seeking a skilled SEO Specialist to join our client’s marketing team in Welkom, Free State. This hybrid role blends office collaboration with remote work days while driving organic search performance across digital properties.

You will conduct keyword research, optimize content, and lead technical SEO efforts in partnership with developers and content teams to boost rankings and traffic.

Qualifications

• Bachelor's degree in Marketing, Computer Science, or related field.
• Proven experience as an SEO Specialist or similar role.
• Strong understanding of search engine algorithms and ranking factors.
• Experience with SEO tools for keyword research, site audits, and performance tracking.
• Experience with Google Analytics and Google Search Console.

Responsibilities

• Conduct in-depth keyword research and competitive analysis for organic growth.
• Develop and implement on-page and off-page SEO strategies, including content optimization and link building.
• Monitor website performance using SEO tools and provide regular reports.
• Identify technical SEO issues and collaborate with developers for fixes.
• Stay updated on search engine updates and industry best practices.
• Create and optimize content aligned with SEO goals.
• Collaborate with content creators and marketing to integrate SEO practices.

Skills

Analytical thinking

SEO knowledge

Team collaboration

HTML/CSS/JS basics

Education

Bachelor's degree in Marketing or Computer Science

Tools

Google Analytics

Google Search Console

SEMrush

Job description

About the Role

Our client is seeking a skilled Search Engine Optimization (SEO) Specialist to join their growing marketing team in Welkom . This role is crucial for enhancing online visibility and driving organic traffic to our client's digital properties. You will be responsible for developing and implementing effective SEO strategies, conducting keyword research, and optimizing website content and technical elements to improve search engine rankings. This hybrid position offers the opportunity to work closely with the marketing team in Welkom, Free State , while also enjoying the flexibility of remote work days.

Key Responsibilities

• Conduct in-depth keyword research and competitive analysis to identify opportunities for organic growth.
• Develop and implement on-page and off-page SEO strategies, including content optimization, link building, and technical SEO.
• Monitor and analyze website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush) and provide regular reports on key metrics.
• Identify technical SEO issues and collaborate with web development teams to implement necessary fixes.
• Stay current with search engine algorithm updates and industry best practices to ensure strategies remain effective.
• Create and optimize content for search engines, ensuring it is informative, engaging, and aligned with SEO goals.
• Work closely with content creators and marketing specialists to integrate SEO best practices into all digital marketing efforts.

Requirements

• Bachelor's degree in Marketing, Computer Science, or a related field.
• Proven experience as an SEO Specialist or in a similar digital marketing role with a focus on SEO.
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in using SEO tools for keyword research, site audits, and performance tracking.
• Experience with Google Analytics and Google Search Console.
• Knowledge of HTML, CSS, and JavaScript as they relate to SEO is a plus.
• Excellent analytical and problem-solving skills, with a keen attention to detail.

Benefits

• Competitive salary package with performance-based incentives.
• Hybrid work arrangement offering a blend of office and remote work.
• Comprehensive medical insurance and retirement savings plan.
• Opportunities for training and attending industry conferences.
• Collaborative work environment within the Free State region, fostering professional growth.