Email Marketing Specialist

Placements24; United States; Hybrid; USD 21,000 - 32,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work

Professional development

Collaborative team environment

Access to advanced marketing tools

Job summary

Placements24 in Welkom seeks a detail-oriented Email Marketing Specialist to design, implement and manage effective email campaigns that nurture leads and drive customer loyalty. You will segment audiences, craft on-brand copy, and optimize templates for mobile to boost engagement.

The role emphasizes data-driven analysis of open and click-through rates, with opportunities to advance expertise in email strategy within a flexible hybrid work model.

Qualifications

• Proven experience designing and managing email campaigns.
• Strong copywriting and editing skills with a conversion focus.
• Familiarity with email platforms, segmentation, and personalization.
• Understanding of privacy regulations and data hygiene best practices.

Responsibilities

• Develop and execute targeted email campaigns based on segmentation and behavior.
• Write compelling copy for promotional emails, newsletters, and automations.
• Design email templates with HTML/CSS, ensuring mobile responsiveness.
• Manage lists, maintain data quality and compliance.
• Analyze metrics (open/click/conversions) and deliver actionable insights.

Skills

Email marketing

Audience segmentation

Copywriting

A/B testing

CRM systems

HTML/CSS emails

Tools

Mailchimp

HubSpot

Campaign Monitor

Job description

About the Role

Our client is seeking a detail-oriented and creative Email Marketing Specialist to join their team in Welkom . This role focuses on designing, implementing, and managing effective email marketing campaigns that nurture leads and drive customer loyalty. You will be responsible for segmenting audiences, crafting compelling email copy, and analyzing campaign performance to optimize engagement and conversion rates. This position offers a great opportunity to develop expertise in email marketing strategies within the Free State and contribute to the company's growth.

Key Responsibilities

• Develop and execute targeted email marketing campaigns based on customer segmentation and behavior.
• Write compelling, on-brand copy for promotional emails, newsletters, and automated workflows.
• Design visually appealing email templates using HTML/CSS and ensure mobile responsiveness.
• Manage email lists, ensuring data hygiene and compliance with privacy regulations.
• Track and analyze key email marketing metrics (open rates, click-through rates, conversions) and provide actionable insights for improvement.

Requirements

• Proven experience as an Email Marketing Specialist or similar role.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Campaign Monitor).
• Strong understanding of email marketing best practices, A/B testing, and personalization strategies.
• Excellent copywriting and editing skills, with a focus on conversion-driven messaging.
• Familiarity with CRM systems and marketing automation concepts is a plus.

Benefits

• Competitive salary and benefits package.
• Flexible hybrid work model, combining office and remote work.
• Opportunities for professional development in digital marketing and email strategy.
• Collaborative team environment in Welkom focused on mutual support and success.
• Access to advanced marketing tools and resources.