Digital Marketing Director: Growth & Performance Lead

HighTechLending, Inc; Irvine (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

HighTechLending, Inc. is seeking a Digital Marketing Director to own strategy, execution, and measurement of our digital marketing programs. You will drive organic and paid search, social advertising, and performance reporting, linking campaigns to funded loans and business outcomes.

You will manage budgets, leverage Google Analytics and Looker Studio, and collaborate with Marketing, Sales, IT, Compliance, and Legal to deliver compliant customer experiences.

Qualifications

• 5+ years in digital marketing, performance marketing, or related field.
• Track record of building digital acquisition strategies with measurable outcomes.
• Hands-on with Google Ads, GA360/GA4, SEO, SEM, and social platform managers.
• Experience managing large monthly budgets and bidding decisions as lead quality changes.
• Experience integrating ads data with CRM and reporting tools.

Responsibilities

• Lead digital acquisition across Google, Meta, LinkedIn, and emerging platforms.
• Own paid media strategy: structure, bidding, targeting, testing, optimization.
• Own organic search strategy including keyword research and on-page/technical SEO.
• Connect ad spend to leads, applications, and funded loans via data integration.
• Develop lifecycle email programs for prospecting and nurture.
• Drive full-funnel performance: lead volume, CPL, CPA, and ROI.
• Lead website optimization and A/B/multivariate testing to improve conversions.
• Use analytics dashboards to translate data into management-ready recommendations.
• Manage budgets, forecasts, and channel goals with KPI tracking.
• Collaborate with Marketing, Sales, IT, Compliance, and Legal for compliant experiences.

Skills

Digital marketing strategy

Paid media management

SEO & SEM

Analytics & reporting

Campaign optimization

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads

Google Analytics

SEMrush

Looker Studio

Google Tag Manager

Salesforce

WordPress

LinkedIn Campaign Manager

Meta Ads Manager

Job description

HighTechLending, Inc. is seeking a Digital Marketing Director to own strategy, execution, and measurement of our digital marketing programs. You will drive organic and paid search, social advertising, and performance reporting, linking campaigns to funded loans and business outcomes.

You will manage budgets, leverage Google Analytics and Looker Studio, and collaborate with Marketing, Sales, IT, Compliance, and Legal to deliver compliant customer experiences.