Digital Marketing Director

EPM Scientific; Morristown (NJ); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Leadership role

Competitive compensation

Flexible work arrangements

Professional growth

Job summary

EPM Scientific is seeking a Director of Omnichannel Strategy & Engagement to lead cross-functional teams in crafting integrated, audience-centric experiences for HCP and patient audiences across pharma brands.

The role focuses on strategy development, measurement, and advisory leadership, with opportunities to influence a diverse portfolio and shape omnichannel thinking within a dynamic healthcare marketing agency.

Qualifications

• 8-10+ years of experience in digital marketing, omnichannel strategy, customer engagement, or related disciplines within healthcare.
• Deep understanding of HCP and patient engagement and journey development.
• Experience integrating media, CRM, content, analytics, social, and technology into omnichannel programs.
• Strong client-facing presence with the ability to influence stakeholders.

Responsibilities

• Lead omnichannel strategy across pharmaceutical brands, translating objectives into audience-centric plans and activation roadmaps.
• Partner with cross-functional teams to develop integrated experiences across paid, owned, and earned channels.
• Guide segmentation, journey mapping, content orchestration, personalization, and channel optimization.
• Oversee measurement frameworks, KPIs, dashboards, testing plans, and performance reporting.
• Serve as a trusted strategic advisor to clients, presenting recommendations and leading workshops with senior stakeholders.
• Mentor and develop cross-functional digital team members to foster a collaborative, high-performing culture.

Skills

Omnichannel strategy

Digital marketing

Audience segmentation

Customer engagement

HCP engagement

Marketing automation

Web analytics

CRM systems

Tools

Marketing automation tools

CRM platforms

Web analytics tools

Job description

This is a senior leadership opportunity for someone who thrives at the intersection of digital strategy, customer engagement, media, analytics, content, and technology. You'll play a key role in shaping connected experiences across both HCP and patient audiences, helping pharmaceutical and life sciences brands deliver smarter, more meaningful engagement throughout the customer journey.

What You’ll Be Doing

• Lead omnichannel strategy across pharmaceutical brands, translating business objectives into audience-centric engagement plans, customer journeys, channel strategies, and activation roadmaps.
• Partner with account, media, analytics, creative, content, and technology teams to develop integrated customer experiences across paid, owned, and earned channels.
• Guide audience segmentation, journey mapping, content orchestration, personalization strategies, and channel optimization efforts.
• Oversee measurement frameworks, KPIs, dashboard strategy, testing plans, and performance reporting to drive continuous improvement and business impact.
• Serve as a trusted strategic advisor to clients, presenting recommendations and leading workshops with senior stakeholders.
• Mentor and develop cross-functional digital team members while fostering a collaborative, high-performing culture.

What You’ll Be Doing

• Lead omnichannel strategy across pharmaceutical brands, translating business objectives into audience-centric engagement plans, customer journeys, channel strategies, and activation roadmaps.
• Partner with account, media, analytics, creative, content, and technology teams to develop integrated customer experiences across paid, owned, and earned channels.
• Guide audience segmentation, journey mapping, content orchestration, personalization strategies, and channel optimization efforts.
• Oversee measurement frameworks, KPIs, dashboard strategy, testing plans, and performance reporting to drive continuous improvement and business impact.
• Serve as a trusted strategic advisor to clients, presenting recommendations and leading workshops with senior stakeholders.
• Mentor and develop cross-functional digital team members while fostering a collaborative, high-performing culture.

What We’re Looking For

• 8-10+ years of experience in digital marketing, omnichannel strategy, customer engagement, or related disciplines within the pharmaceutical, biotech, or life sciences space.
• Deep understanding of HCP and patient engagement, customer journey development, audience segmentation, and channel orchestration.
• Experience integrating media, CRM, content, analytics, social, and technology into cohesive omnichannel programs.
• Strong client-facing presence with the ability to influence stakeholders and lead strategic discussions.
• Familiarity with marketing automation, web analytics, social listening, personalization, and customer data platforms.
• Proven ability to lead teams, manage multiple initiatives, and translate data into actionable business recommendations.
• Understanding of pharmaceutical marketing regulations, MLR processes, privacy requirements, and industry compliance standards.

What We’re Looking For

• 8-10+ years of experience in digital marketing, omnichannel strategy, customer engagement, or related disciplines within the pharmaceutical, biotech, or life sciences space.
• Deep understanding of HCP and patient engagement, customer journey development, audience segmentation, and channel orchestration.
• Experience integrating media, CRM, content, analytics, social, and technology into cohesive omnichannel programs.
• Strong client-facing presence with the ability to influence stakeholders and lead strategic discussions.
• Familiarity with marketing automation, web analytics, social listening, personalization, and customer data platforms.
• Proven ability to lead teams, manage multiple initiatives, and translate data into actionable business recommendations.
• Understanding of pharmaceutical marketing regulations, MLR processes, privacy requirements, and industry compliance standards.

Desired Skills and Experience

I'm partnering with a highly regarded, independent healthcare marketing agency that is looking to add a Director of Omnichannel Strategy & Engagement to its growing team.

This is a senior leadership opportunity for someone who thrives at the intersection of digital strategy, customer engagement, media, analytics, content, and technology. You'll play a key role in shaping connected experiences across both HCP and patient audiences, helping pharmaceutical and life sciences brands deliver smarter, more meaningful engagement throughout the customer journey.

What You’ll Be Doing

• Lead omnichannel strategy across pharmaceutical brands, translating business objectives into audience-centric engagement plans, customer journeys, channel strategies, and activation roadmaps.
• Partner with account, media, analytics, creative, content, and technology teams to develop integrated customer experiences across paid, owned, and earned channels.
• Guide audience segmentation, journey mapping, content orchestration, personalization strategies, and channel optimization efforts.
• Oversee measurement frameworks, KPIs, dashboard strategy, testing plans, and performance reporting to drive continuous improvement and business impact.
• Serve as a trusted strategic advisor to clients, presenting recommendations and leading workshops with senior stakeholders.
• Mentor and develop cross-functional digital team members while fostering a collaborative, high-performing culture.

What We’re Looking For

• 8-10+ years of experience in digital marketing, omnichannel strategy, customer engagement, or related disciplines within the pharmaceutical, biotech, or life sciences space.
• Deep understanding of HCP and patient engagement, customer journey development, audience segmentation, and channel orchestration.
• Experience integrating media, CRM, content, analytics, social, and technology into cohesive omnichannel programs.
• Strong client-facing presence with the ability to influence stakeholders and lead strategic discussions.
• Familiarity with marketing automation, web analytics, social listening, personalization, and customer data platforms.
• Proven ability to lead teams, manage multiple initiatives, and translate data into actionable business recommendations.
• Understanding of pharmaceutical marketing regulations, MLR processes, privacy requirements, and industry compliance standards.

Why Consider This Opportunity?

• Visible leadership role with significant strategic influence.
• Opportunity to shape omnichannel thinking across a diverse portfolio of healthcare brands.
• Collaborative agency environment that values innovation, strategic partnership, and professional growth.
• Competitive compensation, strong benefits, and flexible work arrangements.