Digital Marketing Data Analyst: Conversion & Insights

Trane Supply; Davidson, Northern (NC, KY); Hybrid; USD 80,000 - 112,000; Full time

Benefits offered by this job

Health insurance

Wellness programs

Paid time off

Tuition assistance

Job summary

Trane Technologies’ Digital Marketing Data Analyst role centers on collecting, analyzing, and reporting website and digital marketing performance to inform business decisions and improve customer experience. You will partner with Marketing, Digital Product, Engineering and Agencies to measure performance and ensure data accuracy across analytics platforms.

The ideal candidate has 2–3 years in digital/marketing analytics, with GA4, SQL, Google Tag Manager, and BI dashboards

Qualifications

• 2–3 years of experience in digital/marketing analytics.
• Experience with web analytics platforms, preferably GA4.
• Experience building dashboards and reports in BI tools.
• Experience with SQL and tag management tools (Google Tag Manager).
• Experience with data preparation tools (DataIku/Alteryx/Tableau Prep).
• Familiarity with A/B testing and experimentation concepts.

Responsibilities

• Collect, analyze, and interpret website and digital marketing data focusing on customer behavior and funnel performance.
• Develop recurring dashboards and reports for stakeholders across Marketing, Digital Product, and Engineering.
• Perform ad hoc analyses to answer business questions and uncover insights about journeys and campaigns.
• Collaborate to implement, validate, and maintain website tracking via Google Tag Manager and analytics platforms.
• Support the design, execution, and analysis of A/B and multivariate tests.
• Establish consistent definitions, metrics, and methodologies for digital reporting.
• Translate analyses into clear, business-focused presentations for stakeholders.
• Work with cross-functional teams to identify trends, risks, and growth opportunities.

Skills

GA4

SQL

Tag Manager

Dashboards

A/B testing

Data visualization

Education

Bachelor's degree or equivalent

Tools

Tableau

Looker

PowerBI

DataIku

Alteryx

Tableau Prep

Job description

Trane Technologies’ Digital Marketing Data Analyst role centers on collecting, analyzing, and reporting website and digital marketing performance to inform business decisions and improve customer experience. You will partner with Marketing, Digital Product, Engineering and Agencies to measure performance and ensure data accuracy across analytics platforms.

The ideal candidate has 2–3 years in digital/marketing analytics, with GA4, SQL, Google Tag Manager, and BI dashboards