Digital Marketing Data Analyst

Trane Supply; Davidson, Northern (NC, KY); Hybrid; USD 80,000 - 112,000; Full time

Benefits offered by this job

Health insurance

Wellness programs

Paid time off

Tuition assistance

Job summary

Trane Technologies’ Digital Marketing Data Analyst role centers on collecting, analyzing, and reporting website and digital marketing performance to inform business decisions and improve customer experience. You will partner with Marketing, Digital Product, Engineering and Agencies to measure performance and ensure data accuracy across analytics platforms.

The ideal candidate has 2–3 years in digital/marketing analytics, with GA4, SQL, Google Tag Manager, and BI dashboards

Qualifications

• 2–3 years of experience in digital/marketing analytics.
• Experience with web analytics platforms, preferably GA4.
• Experience building dashboards and reports in BI tools.
• Experience with SQL and tag management tools (Google Tag Manager).
• Experience with data preparation tools (DataIku/Alteryx/Tableau Prep).
• Familiarity with A/B testing and experimentation concepts.

Responsibilities

• Collect, analyze, and interpret website and digital marketing data focusing on customer behavior and funnel performance.
• Develop recurring dashboards and reports for stakeholders across Marketing, Digital Product, and Engineering.
• Perform ad hoc analyses to answer business questions and uncover insights about journeys and campaigns.
• Collaborate to implement, validate, and maintain website tracking via Google Tag Manager and analytics platforms.
• Support the design, execution, and analysis of A/B and multivariate tests.
• Establish consistent definitions, metrics, and methodologies for digital reporting.
• Translate analyses into clear, business-focused presentations for stakeholders.
• Work with cross-functional teams to identify trends, risks, and growth opportunities.

Skills

GA4

SQL

Tag Manager

Dashboards

A/B testing

Data visualization

Education

Bachelor's degree or equivalent

Tools

Tableau

Looker

PowerBI

DataIku

Alteryx

Tableau Prep

Job description

Be a part of our mission! As a world leader in creating comfortable, sustainable, and efficient climate solutions for buildings, homes and transportation, it's our responsibility to put the planet first. For us at Trane Technologies, and through our businesses including Trane and Thermo King, sustainability is not just how we do business—it is our business. Do you dare to look at the world's challenges and see impactful possibilities? Do you want to contribute to making a better future? If the answer is yes, we invite you to consider joining us in boldly challenging what's possible for a sustainable world. Learn about our benefits designed for you to Thrive at work and at home. We boldly go. Where is the work: Monday to Thursday, work onsite with your colleagues. Fridays, choose your work location, balancing what your work requires.

The Digital Marketing Data Analyst is responsible for collecting, analyzing, and reporting on website and digital marketing performance to help inform business decisions and improve customer experience. This role will partner closely with Marketing, Digital Product, Engineering and Agency Partners to measure marketing and site performance, identify customer behavior trends, support testing and optimization efforts, and ensure data accuracy across analytics platforms. The ideal candidate has 2–3 years of experience in digital or marketing analytics and is comfortable working with website performance data, dashboards, tagging, and experimentation. This person should be curious, detail-oriented, and able to translate data into actionable recommendations that improve conversion, engagement, and overall digital performance.

Key Responsibilities

• Collect, analyze, and interpret website and digital marketing performance data with a focus on customer behavior, site engagement, and conversion funnel performance.
• Develop and maintain recurring dashboards and reports for stakeholders across Marketing, Digital Product, and Engineering teams.
• Perform ad hoc analyses to answer business questions and uncover actionable insights related to customer journeys, landing page performance, content effectiveness, and digital campaign outcomes.
• Partner with Internal teams and Agency Partners to implement, validate, and maintain website tracking through tools such as Google Tag Manager and other site analytics platforms.
• Support the design, execution, and analysis of A/B and multivariate tests, including test setup, measurement plans, readouts, and recommendations.
• Help establish consistent definitions, metrics, and standard methodologies for digital and marketing reporting.
• Translate complex analyses into clear, concise, and business-focused presentations and recommendations for stakeholders and leadership.
• Collaborate with cross-functional partners to support broader digital strategy and identify trends, risks, and growth opportunities.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, Economics, Information Technology, Computer Science, or a related field, or equivalent practical experience.
• 3-5 years of experience in marketing analytics, digital analytics, web analytics, eCommerce analytics, or a related field.
• Hands‑on experience with web analytics platforms, preferably GA4.
• Working knowledge of SQL.
• Experience with tag management tools such as Google Tag Manager.
• Experience building dashboards and reports in BI or visualization tools such as Tableau, Looker, PowerBI, etc.
• Experience with data preparation tools such as DataIku, Alteryx, Tableau Prep.
• Familiarity with A/B testing and experimentation concepts, including test design, measurement, and performance interpretation is a plus.

Key Skills and Competencies

• Strong analytical and problem‑solving skills.
• Ability to translate complex data into clear, actionable insights and recommendations.
• Strong attention to detail and commitment to data accuracy.
• Effective communication and presentation skills for both technical and non‑technical audiences.
• Ability to manage multiple priorities and projects in a fast‑paced environment.
• Collaborative mindset with the ability to work cross‑functionally across Marketing, Product, and Engineering teams.
• Curiosity and enthusiasm for understanding customer behavior and improving digital experiences.
• Solid business acumen and a results‑oriented approach.

Annual Base Salary Range or Hourly Base Pay Range: $80,243.33 - $112,280.00 Compensation Type: Salary Incentive Eligible: No Sales Commission Eligible: No Disclaimer: We strive to provide competitive compensation for this position, tailored to a variety of factors. The actual compensation will depend on elements such as seniority, merit, geographic location, education, experience, travel requirements, and union designation. Our compensation range is generally based on the national average for the country. Additionally, benefits may vary depending on the region, business alignment, union involvement, and employee status.

Thrive at work and at home: Benefits kick in on DAY ONE for you and your family, including health insurance and holistic wellness programs that include generous incentives – WE DARE TO CARE! Family building benefits include fertility coverage and adoption/surrogacy assistance. Paid time off includes up to 15 vacation days, paid holidays, sick leave, and additional options to support volunteer and parental leave. 401K match up, educational and training opportunities through company programs along with tuition assistance and student debt support. Disclaimer: Benefit offerings may vary by site as well as Collective Bargaining Agreements and local/state regulations

Safety Sensitive Role: No The company designates certain roles as Safety Sensitive. Safety Sensitive roles may require that you pass additional drug screening. We offer competitive compensation and comprehensive benefits and programs.

We are an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status.

At Trane Technologies, we’re climate innovators with the courage to look at our world’s challenges and see endless opportunities. We aren’t afraid to make bold commitments that set new standards to enhance the health and well‑being of our employees, customers, communities, and the planet we share. Learn more about what we do & how we do it. Joining the Trane Technologies team is more than just a job – it’s the beginning of a career full of purpose, impact, and meaningful contributions that challenge what’s possible for a more sustainable future. Together, we know we can change the world. With an inclusive culture, benefits to support you and your family, limitless opportunities to grow, flexibility to help you balance life’s demands, and more – you’ll be supported to thrive at work and at home. Learn more about building a career with us.

To request an accommodation, please contact us at: [e-mail]