Digital Marketing Coordinator - Beauty & E-Commerce

The PCA Group; New York; On-site; USD 67,000 - 75,000; Full time

Job summary

BeautySpace is seeking a Digital Coordinator to support our digital marketing, e-commerce, and consumer engagement strategies. The role blends creative content with analytics to drive a compelling customer experience and sales.

In this position you will collaborate with Marketing, E‑Commerce, Creative, Buying and Sales teams to bring campaigns and product stories to life across website, email, social, and other digital channels, while prioritizing brand standards and performance.

Qualifications

• 4+ years of experience in digital marketing, e-commerce, social media, content marketing, or a related field.
• Experience within beauty, cosmetics, skincare, fragrance, fashion, lifestyle, or retail is strongly preferred.
• Bachelor’s degree in Marketing, Communications, Digital Media, E‑Commerce, Business, or a related field preferred.
• Experience with digital marketing and analytics platforms such as Google Analytics.
• Familiarity with social media scheduling, publishing, and analytics tools.
• Experience with email marketing platforms and campaign execution.
• Experience working within a CMS or e-commerce platform.
• Basic knowledge of HTML and SEO principles is a plus.
• Strong proficiency in Microsoft Office, including Excel and PowerPoint.

Responsibilities

• Support digital marketing initiatives designed to increase engagement, strengthen brand visibility, and drive traffic and sales.
• Assist with the execution of integrated digital and in-real-life marketing campaigns.
• Coordinate campaign timelines, promotional calendars, assets, and deliverables across internal teams.
• Support online promotions, new product launches, seasonal campaigns, and brand initiatives.
• Help maintain an engaging, accurate, and seamless online shopping experience.
• Update website content, including product descriptions, imagery, banners, landing pages, and promotional materials.
• Coordinate new product uploads and ensure product information, pricing, imagery, and supporting content are accurate.
• Assist with inventory and merchandising updates across the e-commerce platform.
• Support email newsletters, promotional campaigns, product launches, and automated communications.
• Coordinate copy, creative assets, links, product information, and promotional details.
• Help segment customer audiences for targeted communications.
• Monitor email metrics including open rates, click-through rates, engagement, and conversions.
• Support social campaigns to increase followers, engagement, traffic, and conversions.
• Create, coordinate, and schedule social media posts; monitor trends and audience conversations.
• Partner with Creative and Marketing to produce graphics, video, social content, and blog content.
• Ensure content reflects brand standards and marketing objectives.

Job description

BeautySpace is seeking a Digital Coordinator to support our digital marketing, e-commerce, and consumer engagement strategies. The role blends creative content with analytics to drive a compelling customer experience and sales.

In this position you will collaborate with Marketing, E‑Commerce, Creative, Buying and Sales teams to bring campaigns and product stories to life across website, email, social, and other digital channels, while prioritizing brand standards and performance.