Brand Growth & Digital Acquisition Lead - Beauty & Wellness

Delasco; Plano (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

Delasco seeks a Digital Acquisition & Brand Marketing Manager to unite strategy and creativity across social, ecommerce, email, campaigns, influencers, education, and events. You will shape how Spa Order and Delasco appear online and in campaigns.

This hands-on role emphasizes building brand identity, creating compelling content, developing customer acquisition campaigns, analyzing performance, and leveraging AI to drive growth in beauty, spa, aesthetics, and healthcare.

Qualifications

• Experience with social media, compelling content, and brand building.
• Ability to analyze performance data and optimize campaigns.
• Collaborative mindset with ownership and initiative.
• Willingness to work onsite in Plano, TX.

Responsibilities

• Develop social media strategies and content for two brands.
• Create engaging photos, videos, and short-form content.
• Shape brand identity and voice across channels.
• Develop campaigns to attract and retain customers.
• Build relationships with influencers and industry professionals.
• Use analytics and trends to improve performance.
• Leverage AI tools to work smarter and scale impact.
• Turn creative ideas into measurable business results.

Skills

Social media

Content creation

Brand strategy

Analytics

Influencer partnerships

Tools

AI tools

Email marketing platforms

Job description

Delasco seeks a Digital Acquisition & Brand Marketing Manager to unite strategy and creativity across social, ecommerce, email, campaigns, influencers, education, and events. You will shape how Spa Order and Delasco appear online and in campaigns.

This hands-on role emphasizes building brand identity, creating compelling content, developing customer acquisition campaigns, analyzing performance, and leveraging AI to drive growth in beauty, spa, aesthetics, and healthcare.