Associate, Digital Marketing

The PCA Group; United States; Hybrid; USD 67,000 - 75,000; Full time

Benefits offered by this job

Hybrid in-office schedule

Job summary

BeautySpace is seeking a creative, organized, digitally minded Digital Coordinator to support our digital marketing, e‑commerce and consumer engagement strategies. This role blends creativity with analytics to drive customer experience and sales across website, email, social, and campaigns.

You will collaborate with Digital Marketing, E‑Commerce, Creative, Buying and Sales teams to bring campaigns to life while ensuring on‑brand messaging and timely execution.

Qualifications

• 4+ years in digital marketing, e-commerce, social media or related field.
• Experience in beauty, cosmetics, skincare, fragrance or retail preferred.
• Bachelor's degree in Marketing or related field preferred.
• Experience with Google Analytics and analytics platforms.
• Familiarity with social media scheduling, publishing and analytics tools.
• Experience with email marketing platforms and campaigns.
• CMS or e-commerce platform experience; basic HTML and SEO knowledge a plus.

Responsibilities

• Support development and execution of digital marketing initiatives to drive engagement, visibility, traffic and sales.
• Coordinate campaign timelines, assets and deliverables across teams.
• Maintain online shopping experience and product information on the website.
• Assist with social media content calendars, posts and community management.
• Support email marketing campaigns, newsletters and automation.
• Analyze performance using Google Analytics and other tools; report insights.
• Collaborate across Digital Marketing, E‑Commerce, Creative and Sales teams.

Skills

Digital marketing

Social media

Content marketing

Analytics

Campaign management

Email marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CMS

SEO basics

HTML

Excel

Job description

Digital Coordinator BeautySpaceLocation 8 E 41st Street New York NY 10017 Schedule Hybrid In Office MondayThursday Friday WFH Employment Type Full Time Exempt Salary Range 6700075000 annually commensurate with experience

The Opportunity

BeautySpace is looking for a creative organized and digitally minded Digital Coordinator to support the execution of our digital marketing e commerce and consumer engagement strategies This role is ideal for someone who understands how digital content social media e commerce email marketing and brand storytelling work together to create a compelling customer experience and ultimately drive sales Working closely with the Digital Marketing E Commerce Creative Buying and Sales teams the Digital Coordinator will help bring campaigns and product stories to life across multiple consumer touchpointsfrom our website and email communications to social media and broader digital initiatives We are looking for someone who can balance creativity with analytics someone who enjoys developing engaging content but is equally interested in understanding performance consumer behavior conversion and what makes a digital campaign successful If you are passionate about beauty retail digital culture and creating experiences that connect brands with consumers this is an opportunity to grow your career in a highly collaborative and fast moving environment

What Youll Do

Digital Marketing & Campaign Execution

• Support the development and execution of digital marketing initiatives designed to increase consumer engagement strengthen brand visibility and drive traffic and sales
• You Will Assist with the execution of integrated digital and in real life marketing campaigns
• Coordinate campaign timelines promotional calendars assets and deliverables across internal teams
• Support online promotions new product launches seasonal campaigns and brand initiatives
• Help ensure that digital campaigns are delivered accurately consistently and on schedule
• Maintain a strong understanding of brand positioning and ensure digital communications remain aligned with overall marketing objectives

Website & E Commerce

• Help maintain an engaging accurate and seamless online shopping experience
• Responsibilities include Update and maintain website content including product descriptions imagery banners landing pages and promotional materials
• Coordinate new product uploads and ensure product information pricing imagery and supporting content are accurate
• Assist with inventory and merchandising updates across the e commerce platform
• Support online promotional activity and product launches
• Identify website content or user experience opportunities that may improve engagement and conversion
• Ensure website content remains consistent with brand standards and basic SEO best practices
• Support order and e commerce operations as needed to help create a seamless customer experience

Social Media

• Help strengthen and grow BeautySpaces social presence through consistent and engaging content
• You will Assist in managing social media platforms and content calendars
• Create coordinate and schedule social media posts
• Monitor audience engagement comments trends and consumer conversations
• Assist with community management and responses to customer messages when appropriate
• Support social campaigns designed to increase followers engagement traffic and conversion
• Identify emerging social trends content formats and platform opportunities relevant to beauty and retail

Email & Consumer Marketing

• Support email marketing efforts designed to build customer relationships and drive repeat engagement
• Responsibilities include Assist with the development and execution of email newsletters promotional campaigns product launches and automated communications
• Coordinate copy creative assets links product information and promotional details
• Help segment customer audiences to support more targeted and personalized communications
• Monitor email metrics including open rates click through rates engagement and conversions
• Help identify opportunities to improve campaign performance based on consumer behavior and results

Content Creation

• Partner with the Creative and Marketing teams to produce engaging digital content across multiple platforms
• You Will Support the development of graphics video social content product storytelling blog content and other digital assets
• Assist with campaign concepts and content development
• Coordinate creative assets and ensure teams have the materials needed to meet launch deadlines
• Help ensure all content reflects BeautySpace brand standards tone and marketing objectives
• Stay connected to beauty fashion lifestyle and digital trends that can inspire new content opportunities

Analytics & Performance

• Digital marketing is not only about creating great contentit is also about understanding what performs The Digital Coordinator will Monitor and analyze digital campaign performance using tools such as Google Analytics social platform analytics e commerce reporting and email marketing platforms
• Track key digital metrics including traffic engagement click through rates conversion and campaign performance
• Assist in preparing recurring digital performance reports
• Identify trends opportunities and areas where campaigns or content can be improved
• Translate performance data into clear recommendations for future campaigns and initiatives

Cross Functional Collaboration

• Partner closely with internal teams to ensure digital initiatives support broader business priorities This includes working with Digital MarketingE CommerceCreativeBuying and MerchandisingSalesOperationsCustomer Service
• You will help coordinate information creative assets product details promotional activity and timelines so campaigns are accurately represented across digital channels

Research & Innovation

• The digital environment changes quickly and we want someone who enjoys staying ahead of it You will Monitor emerging digital marketing social media e commerce beauty and consumer trends
• Research new platforms technologies tools and marketing opportunities
• Stay informed about evolving consumer behavior and digital best practices
• Bring forward new ideas that can improve customer engagement brand awareness and online sales

What Were Looking For

• Experience & Qualifications4 years of experience in digital marketing e commerce social media content marketing or a related field
• Previous experience within beauty cosmetics skincare fragrance fashion lifestyle or retail strongly preferred
• Bachelors degree in Marketing Communications Digital Media E Commerce Business or a related field preferred
• Experience with digital marketing and analytics platforms such as Google Analytics
• Familiarity with social media scheduling publishing and analytics tools
• Experience with email marketing platforms and campaign execution
• Experience working within a content management system CMS or e commerce platform
• Basic knowledge of HTML and SEO principles is a plus
• Strong proficiency in Microsoft Office including Excel and PowerPoint

What Will Make You Successful

• A strong interest in beauty digital culture e commerce and consumer trends
• Strong creative instincts and an eye for visually compelling content
• An understanding of how digital content supports both brand building and commercial performance
• Strong analytical skills and comfort reviewing digital performance data
• Excellent attention to detail
• Strong written and verbal communication skills
• The ability to manage several projects campaigns and deadlines simultaneously
• A proactive mindset and willingness to take ownership of projects
• Strong organizational and time management skills
• The ability to work collaboratively across multiple departments
• Comfort operating in a fast paced environment where priorities can change quickly
• Curiosity and a willingness to test new ideas learn new platforms and continuously improve