Beauty Digital Marketing Coordinator | E-commerce & Content

The PCA Group; New York (NY); Hybrid; USD 67,000 - 75,000; Full time

Job summary

The PCA Group’s BeautySpace is seeking a Digital Coordinator to support digital marketing, e-commerce, and consumer engagement strategies. This role collaborates with cross-functional teams to bring campaigns and product stories to life across websites, email, social media, and broader digital initiatives.

Ideal candidates balance creativity with analytics, supporting content development and performance optimization in a fast-paced environment.

Qualifications

• 4+ years of experience in digital marketing, e-commerce, social media, or related fields.
• Experience in beauty, cosmetics, skincare, fragrance, fashion, lifestyle, or retail preferred.
• Bachelor's degree in Marketing, Communications, Digital Media, E-Commerce, Business, or related field preferred.
• Experience with digital marketing and analytics platforms such as Google Analytics.
• Familiarity with social media scheduling, publishing, and analytics tools.
• Experience with email marketing platforms and campaign execution.
• Experience working within a CMS or e-commerce platform.
• Basic knowledge of HTML and SEO principles is a plus.
• Strong proficiency in Microsoft Office, including Excel and PowerPoint.

Responsibilities

• Support development and execution of digital marketing initiatives to increase engagement and drive traffic and sales.
• Coordinate campaign timelines, calendars, assets, and deliverables across internal teams.
• Support online promotions, product launches, seasonal campaigns, and brand initiatives.
• Maintain accurate product descriptions, imagery, banners, landing pages, and promotional materials.
• Update website content and ensure SEO basics.
• Manage social media content calendars and posts.
• Assist with email newsletters, campaigns, and automated communications.
• Analyze digital performance using Google Analytics and other tools.

Skills

Digital marketing

E-commerce

Social media

Content marketing

Brand storytelling

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

CMS

E-commerce platform

Email marketing platforms

Excel

Job description

The PCA Group’s BeautySpace is seeking a Digital Coordinator to support digital marketing, e-commerce, and consumer engagement strategies. This role collaborates with cross-functional teams to bring campaigns and product stories to life across websites, email, social media, and broader digital initiatives.

Ideal candidates balance creativity with analytics, supporting content development and performance optimization in a fast-paced environment.