Digital Marketing & Content Lead - Bilingual (English/Japanese)

Bandai Namco Toys & Collectibles America Inc.; Irvine (CA); On-site; USD 70,000 - 95,000; Full time

Job summary

Bandai Namco Toys & Collectibles America Inc. seeks an Assistant Manager, Digital Marketing & Content to plan and optimize digital campaigns, partner with agencies, and coordinate with teams in the United States and Japan for product launches and fandom-driven campaigns.

You will develop creative briefs, manage omnichannel initiatives, and help produce engaging content across banners, pages, videos, emails, and social assets.

Qualifications

• Bachelor’s degree required.
• Minimum 3 years in Digital Marketing, Performance Marketing, E-Commerce Marketing, or Media Planning.
• Experience planning, executing, analyzing, and optimizing digital advertising campaigns including SEM, Paid Social, Display, Video, Affiliate, and Retention Marketing.
• Proficiency in English and Japanese for collaboration with Japan-based teams and licensors.
• Experience with Shopify, E-Commerce platforms, or Direct-to-Consumer (DTC) businesses preferred.

Responsibilities

• Plan, execute, monitor, and optimize digital advertising campaigns across multiple platforms.
• Collaborate with media agencies and external partners to drive ROI/ROAS and customer acquisition.
• Develop media plans and budget recommendations aligned with business goals.
• Support omnichannel marketing initiatives linking online and offline experiences.
• Coordinate creative assets, messaging, and production workflows for campaigns.

Skills

Digital advertising

Performance marketing

Stakeholder management

English & Japanese

Project management

Education

Bachelor’s Degree

Tools

Google Ads

Facebook Ads

Instagram Ads

TikTok Ads

Shopify

Job description

Bandai Namco Toys & Collectibles America Inc. seeks an Assistant Manager, Digital Marketing & Content to plan and optimize digital campaigns, partner with agencies, and coordinate with teams in the United States and Japan for product launches and fandom-driven campaigns.

You will develop creative briefs, manage omnichannel initiatives, and help produce engaging content across banners, pages, videos, emails, and social assets.