Digital Marketing Content & Campaigns Specialist

Bestcare; Omaha, Northern (NE, KY); Hybrid; USD 52,000 - 70,000; Full time

Job summary

Nebraska Methodist College in Omaha, NE, seeks a Digital Marketing Content Specialist to manage Foleon microsites and eBooks for recruitment marketing, create admissions email graphics, and produce social media content. You will analyze performance data to guide campaigns and collaborate with the Marketing team on large-scale initiatives.

The role reports to the Director of Marketing and emphasizes analytics, content production, and cross-functional collaboration within a health education

Qualifications

• Bachelor's degree in marketing, strategic communications or digital and video design.
• Minimum of one-year professional experience producing social content creation: video and static.
• Minimum one-year in a health system or higher education environment specific to recruitment, admissions and/or brand awareness.
• Minimum three-years student experience contributing toward admissions marketing and student engagement.
• HubSpot Digital Marketing Certification preferred.

Responsibilities

• Foleon Development — 60%: Develop branded microsite experiences within Foleon for targeted admissions campaigns and recruitment events; UX/UI strategy and creative development of graphics/images and video; partner with Director of Marketing on site copy.
• Email Marketing Campaign Creative — 30%: Create email marketing graphics and video elements for admissions recruitment campaigns; coordinate A/B testing and drip campaigns.
• Social Media and Digital Platform Content Production — 10%: Light to mid-level content creation (video and stills) for recruitment marketing; video capture, post-production, image capture, copy development, QA and posting.

Skills

HubSpot

Adobe Creative Cloud

Photoshop

Canva

SEMRush

Microsoft Office

Education

Bachelor's degree in marketing, strategic communications or digital and video design

Tools

Adobe Creative Cloud

INDD

Photoshop

Canva

HubSpot

SEMRush

Microsoft Office

Job description

Nebraska Methodist College in Omaha, NE, seeks a Digital Marketing Content Specialist to manage Foleon microsites and eBooks for recruitment marketing, create admissions email graphics, and produce social media content. You will analyze performance data to guide campaigns and collaborate with the Marketing team on large-scale initiatives.

The role reports to the Director of Marketing and emphasizes analytics, content production, and cross-functional collaboration within a health education