Digital Marketing Content Specialist

Bestcare; Omaha, Northern (NE, KY); Hybrid; USD 52,000 - 70,000; Full time

Job summary

Nebraska Methodist College in Omaha, NE, seeks a Digital Marketing Content Specialist to manage Foleon microsites and eBooks for recruitment marketing, create admissions email graphics, and produce social media content. You will analyze performance data to guide campaigns and collaborate with the Marketing team on large-scale initiatives.

The role reports to the Director of Marketing and emphasizes analytics, content production, and cross-functional collaboration within a health education

Qualifications

• Bachelor's degree in marketing, strategic communications or digital and video design.
• Minimum of one-year professional experience producing social content creation: video and static.
• Minimum one-year in a health system or higher education environment specific to recruitment, admissions and/or brand awareness.
• Minimum three-years student experience contributing toward admissions marketing and student engagement.
• HubSpot Digital Marketing Certification preferred.

Responsibilities

• Foleon Development — 60%: Develop branded microsite experiences within Foleon for targeted admissions campaigns and recruitment events; UX/UI strategy and creative development of graphics/images and video; partner with Director of Marketing on site copy.
• Email Marketing Campaign Creative — 30%: Create email marketing graphics and video elements for admissions recruitment campaigns; coordinate A/B testing and drip campaigns.
• Social Media and Digital Platform Content Production — 10%: Light to mid-level content creation (video and stills) for recruitment marketing; video capture, post-production, image capture, copy development, QA and posting.

Skills

HubSpot

Adobe Creative Cloud

Photoshop

Canva

SEMRush

Microsoft Office

Education

Bachelor's degree in marketing, strategic communications or digital and video design

Tools

Adobe Creative Cloud

INDD

Photoshop

Canva

HubSpot

SEMRush

Microsoft Office

Job description

## Digital Marketing Content SpecialistApply: Methodist College - Omaha, NE: Full time: Posted Yesterday: JR116426**Why work for Nebraska Methodist College:** Nebraska Methodist College, located in Omaha, Nebraska, is an accredited, private, not-for-profit nursing and healthcare college. It's where students live with meaning and discover what they want to give back to the world while thriving in a close-knit, caring community established in 1891. With an enrollment of over 1,100 students, NMC is small enough to truly care about each student and large enough to provide outstanding undergraduate, graduate and certificate programs in nursing and allied health.NMC students experience a holistic culture of caring while mastering the art and science of healthcare. They gain the skills and experience needed to become outstanding contributors to society through service-learning experiences, community-based education, and leadership development integrated throughout the curriculum.**OUR MISSION**As a health professions institution, we provide educational experiences for the development of individuals in order that they may positively influence the health and well-being of the community. We encourage applications from qualified individuals representing all backgrounds who identify with our mission. Candidates are encouraged to familiarize themselves with Nebraska Methodist College at https://www.methodistcollege.edu/about”By joining Nebraska Methodist College, you become part of a larger community. With Nebraska Methodist Health System, we focus on providing exceptional care to the communities we serve and people we employ. We call it The Meaning of Care – a culture that has and will continue to set us apart. It’s helping families grow by making each delivery special, conveying a difficult diagnosis with a compassionate touch, going above and beyond for a patient’s needs, or giving a high five when a patient beats a disease or conquers a personal health challenge. We offer competitive pay, excellent benefits and a great work environment where all employees are valued! Most importantly, our employees are part of a team that makes a real difference in the communities we live and work in.**Job Summary:**This is a digital marketing technician role to oversee the management and operations of specialized platforms, processes, and ecosystems for the purposes of driving digital engagement and communication to the target audiences of each degree program. This role is viewed as the digital content executor, responsible for Foleon microsites and eBooks specific to recruitment marketing, admissions Email campaign graphics, small-batch social media content, and digital marketing collaboration on large-scale initiatives. Additionally, this role oversees regular analytic gathering and analysis for actionable insights for the purposes of operational effectiveness and market share growth. The Digital Marketing Content Specialist will work under the Director of Marketing for a minimum of 12 months. Upon the completion of 12 months, there is no promised full-time position, but the person serving in this role will be eligible to apply for an extension or open position, if available.**Responsibilities:**# **Essential Functions** Foleon Development — 60%* Develop branded microsite experiences within Foleon specific to targeted admissions campaigns and recruitment events + Includes UX/UI strategy and creative development of microsite graphics/images and video. Will partner with Director of Marketing on site copy* Develop branded Ebook content within Foleon specific to admissions sales enablement tools, department partner annual reports and public relations needs* Partnership with Director of Marketing, Director of Admissions and marketing digital team member for CRM system integration and dataflow management* Consistent analytics and analysis reporting on all microsites and Ebook performance and ROI toward recruitment marketing campaigns Email Marketing Campaign Creative — 30%* Creative development of email marketing graphics and video elements for admissions recruitment campaigns* Partnership with Director Marketing, Director of Admissions and marketing digital team member for A/B (split) testing and advanced drip campaign development across priority campaigns Social Media and Digital Platform Content Production — 10%* As assigned, light to mid-level content creation in the form of video and still production for recruitment marketing purposes + Including video capture and post-production, still-image capture and post-production, post copy development, proofing, quality assurance and approval, and content posting. This job description is not intended to be all-inclusive. The employee may be required to perform other related duties assigned to meet the ongoing needs of the organization. **Schedule:**Full-time**Job Description:**# **Job Requirements** **Education*** Bachelor's degree in marketing, strategic communications or digital and video design **Experience*** Minimum of one-year professional experience producing social content creation: video and static* Minimum one-year in a health system or higher education environment specific to recruitment, admissions and/or brand awareness* Minimum three-years student experience contributing toward admissions marketing and student engagement **License/Certification*** Hubspot digital marketing certified preferred **Skills/Knowledge/Abilities*** Knowledge of higher education compliance and health administration compliance* Proficiency in Adobe Creative Cloud: INDD and Photoshop* Canva* HubSpot* SEO tools like SEMRush* Expertise in Microsoft Suite* Comfort and exceptional ability to multitask and work under fast deadlines* Comfort in providing superior first-person conversational and written customer service with internal clients # **Physical Requirements** **Weight Demands*** Light Work - Exerting up to 20 pounds of force. **Physical Activity*** Occasionally Performed (1%-33%): + Balancing + Climbing + Carrying + Crawling + Crouching + Distinguish colors + Kneeling + Lifting + Pulling/Pushing + Reaching + Standing + Stooping/bending + Twisting + Walking* Frequently Performed (34%-66%): + Hearing + Repetitive Motions + Seeing/Visual + Speaking/talking* Constantly Performed (67%-100%): + Grasping + Keyboarding/typing + Sitting **Job Hazards*** Not Related: + Biological agents (primary air born and blood born viruses) (Jobs with Patient contact) Blood or Body Fluid (BBF) + Physical hazards (noise, temperature, lighting, wet floors, outdoors, sharps) (more than ordinary office environment) + Equipment/Machinery/Tools + Explosives (pressurized gas) + Electrical Shock/Static + Radiation Alpha, Beta and Gamma (particles such as X-ray, Cat Scan, Gamma Knife, etc.) + Radiation Non-Ionizing (Ultraviolet, visible light, infrared and microwaves that causes injuries to tissue or thermal or photochemical means)* Rare (1-33%): + Chemical agents (Toxic, Corrosive, Flammable, Latex) + Mechanical moving parts/vibrations