Digital Marketing Content Specialist

CO110 Nebraska Methodist College of Nursing; United States; On-site; USD 50,000 - 70,000; Full time

Job summary

Nebraska Methodist College in Omaha, NE seeks a Digital Marketing Content Specialist to oversee Foleon microsites, ebooks, and recruitment marketing assets under the Director of Marketing for 12 months.

You will collaborate with admissions and marketing teams, manage email campaigns, analytics, and social content, with potential extension if a suitable opening arises.

Qualifications

• Bachelor’s degree in marketing or related field; healthcare edu experience preferred.
• Minimum of 1 year producing social content (video and static).
• Experience in health system or higher education recruitment/admissions branding.
• Minimum 3 years student engagement/admissions marketing experience.
• HubSpot certification preferred; strong Adobe Creative Cloud skills.

Responsibilities

• Develop branded microsites and ebooks in Foleon for admissions campaigns.
• Create email marketing graphics and video elements for recruitment campaigns.
• Collaborate with Director of Marketing and Admissions for CRM dataflow and testing.
• Provide analytics reporting on microsites, ebooks and campaigns.
• Produce light-to-mid level social media content and video.
• Support cross-functional marketing initiatives and content governance.

Skills

Video content creation

Social media content production

CRM dataflow management

Analytics reporting

Customer service / client comms

Education

Bachelor's degree in marketing, strategic communications or digital and video design

Tools

Adobe Creative Cloud

Canva

HubSpot

SEMRush

Microsoft Office Suite

Job description

Why work for Nebraska Methodist College

Nebraska Methodist College, located in Omaha, Nebraska, is an accredited, private, not-for-profit nursing and healthcare college. It's where students live with meaning and discover what they want to give back to the world while thriving in a close-knit, caring community established in 1891. With an enrollment of over 1,100 students, NMC is small enough to truly care about each student and large enough to provide outstanding undergraduate, graduate and certificate programs in nursing and allied health. NMC students experience a holistic culture of caring while mastering the art and science of healthcare. They gain the skills and experience needed to become outstanding contributors to society through service-learning experiences, community-based education, and leadership development integrated throughout the curriculum.

OUR MISSION

As a health professions institution, we provide educational experiences for the development of individuals in order that they may positively influence the health and well‑being of the community. We encourage applications from qualified individuals representing all backgrounds who identify with our mission. Candidates are encouraged to familiarize themselves with Nebraska Methodist College at https://www.methodistcollege.edu/about. By joining Nebraska Methodist College, you become part of a larger community. With Nebraska Methodist Health System, we focus on providing exceptional care to the communities we serve and people we employ. We call it The Meaning of Care - a culture that has and will continue to set us apart. It's helping families grow by making each delivery special, conveying a difficult diagnosis with a compassionate touch, going above and beyond for a patient’s needs, or giving a high five when a patient beats a disease or conquers a personal health challenge. We offer competitive pay, excellent benefits and a great work environment where all employees are valued! Most importantly, our employees are part of a team that makes a real difference in the communities we live and work in.

Job Summary

This is a digital marketing technician role to oversee the management and operations of specialized platforms, processes, and ecosystems for the purposes of driving digital engagement and communication to the target audiences of each degree program. This role is viewed as the digital content executor, responsible for Foleon microsites and eBooks specific to recruitment marketing, admissions Email campaign graphics, small‑batch social media content, and digital marketing collaboration on large‑scale initiatives. Additionally, this role oversees regular analytic gathering and analysis for actionable insights for the purposes of operational effectiveness and market share growth. The Digital Marketing Content Specialist will work under the Director of Marketing for a minimum of 12 months. Upon the completion of 12 months, there is no promised full‑time position, but the person serving in this role will be eligible to apply for an extension or open position, if available.

Responsibilities

• Essential Functions Foleon Development — 60% Develop branded microsite experiences within Foleon specific to targeted admissions campaigns and recruitment events
• Includes UX/UI strategy and creative development of microsite graphics/images and video. Will partner with Director of Marketing on site copy
• Develop branded Ebook content within Foleon specific to admissions sales enablement tools, department partner annual reports and public relations needs
• Partnership with Director of Marketing, Director of Admissions and marketing digital team member for CRM system integration and dataflow management
• Consistent analytics and analysis reporting on all microsites and Ebook performance and ROI toward recruitment marketing campaigns
• Email Marketing Campaign Creative — 30% Creative development of email marketing graphics and video elements for admissions recruitment campaigns
• Partnership with Director Marketing, Director of Admissions and marketing digital team member for A/B (split) testing and advanced drip campaign development across priority campaigns
• Social Media and Digital Platform Content Production — 10% As assigned, light to mid‑level content creation in the form of video and still production for recruitment marketing purposes
• Including video capture and post‑production, still‑image capture and post‑production, post copy development, proofing, quality assurance and approval, and content posting.

This job description is not intended to be all‑inclusive. The employee may be required to perform other related duties assigned to meet the ongoing needs of the organization.

Schedule

Full‑time

Job Description

Job Requirements Education Bachelor's degree in marketing, strategic communications or digital and video design Experience Minimum of one‑year professional experience producing social content creation: video and static Minimum one‑year in a health system or higher education environment specific to recruitment, admissions and/or brand awareness Minimum three‑years student experience contributing toward admissions marketing and student engagement License/Certification Hubspot digital marketing certified preferred Skills/Knowledge/Abilities Knowledge of higher education compliance and health administration compliance Proficiency in Adobe Creative Cloud: INDD and Photoshop Canva HubSpot SEO tools like SEMRush Expertise in Microsoft Suite Comfort and exceptional ability to multitask and work under fast deadlines Comfort in providing superior first‑person conversational and written customer service with internal clients

Physical Requirements

Weight Demands Light Work - Exerting up to 20 pounds of force. Physical Activity Occasionally Performed (1%-33%): Balancing Climbing Carrying Crawling Crouching Distinguish colors Kneeling Lifting Pulling/Pushing Reaching Standing Stooping/bending Twisting Walking

Frequently Performed (34%-66%): Hearing Repetitive Motions Seeing/Visual Speaking/talking

Constantly Performed (67%-100%): Grasping Keyboarding/typing Sitting

Job Hazards

Not Related: Biological agents (primary air born and blood born viruses) (Jobs with Patient contact) Blood or Body Fluid (BBF) Physical hazards (noise, temperature, lighting, wet floors, outdoors, sharps) (more than ordinary office environment) Equipment/Machinery/Tools Explosives (pressurized gas) Electrical Shock/Static Radiation Alpha, Beta and Gamma (particles such as X‑ray, Cat Scan, Gamma Knife, etc.) Radiation Non‑Ionizing (Ultraviolet, visible light, infrared and microwaves that causes injuries to tissue or thermal or photochemical means) Rare (1-33%): Chemical agents (Toxic, Corrosive, Flammable, Latex) Mechanical moving parts/vibrations

About Methodist

Nebraska Methodist Health System is made up of four hospitals